Impresa Modular Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Impresa Modular is a construction franchise that designs and builds custom modular and prefabricated homes. Franchisees run local operations, managing design, manufacturing coordination, and installation.
FranchiseVerdict summary · 2026
A Impresa Modular franchise requires a total initial investment of $139K – $313K, including a $48K franchise fee and an ongoing 3.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $139K – $313K
- 54th pct Home Services
- Avg gross sales
- N/A
- Royalty
- 3.0%
- 1st pct Home Services
- Units
- 12
- 21st pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $139K – $313K including a $48K franchise fee, 3.0% ongoing royalty.
- RETURNSNone of the 7 page images (p176-p182) are audited financial statements. They are Franchise Agreement exhibits: Assignment of telephone/media (p176), Exhibit 4 ACH Authorization Form (p177-178), Exhibit 5 General Release (p179-180), and Exhibit 6 Impresa Investor Addendum (p181-182). The franchisor is Express Modular Franchising, LLC, a West Virginia LLC (Impresa Modular FDD dated March 7, 2025). No Item 21 financial statements, balance sheet, income statement, or Independent Auditor's Report are included in this image set, so no figures could be extracted.
- RISKVerdict D (Below average), verdict score 31/100 (higher is better).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Express Modular Franchising, LLC
- CEO title
- President and CEO
- Kenneth Semler
- Incorporated in
- WV
- HQ
- 204 Lutz Avenue, Martinsburg, West Virginia 25404
- Auditor
- Decker & Company PLLC
- Audited financials
- Franchisor revenue
- $208K
- vs $303K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
- CEO
- Kenneth Semler
- Headquarters
- WV
- Founded
- 2019
- FDD year
- 2025
- States available
- 9
Can you afford it, and what does the money buy?
Entry cost is about average for a home services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $48K | $48K | |
| Construction and Leasehold Improvementsnot refundable | $10K | $45K | |
| Furniture, Fixtures and Equipmentnot refundable | $5K | $20K | |
| Commercial Vehiclenot refundable | $5K | $10K | |
| Computer, Software, and Systemnot refundable | $2K | $4K | |
| Prepaid Rent and Lease Depositsnot refundable | $5K | $10K | |
| Utility Depositsnot refundable | $1K | $3K | |
| Insurance Deposits and Premiumsnot refundable | $2K | $5K | |
| Travel for Initial Trainingnot refundable | $3K | $5K | |
| Grand Opening Marketing Expensenot refundable | $5K | $5K | |
| Professional Feesnot refundable | $1K | $4K | |
| Business Licenses and Permitsnot refundable | $1K | $3K | |
| Printing, Stationery, and Office Suppliesnot refundable | $750 | $2K | |
| Additional Funds - Initial Period of Three Monthsnot refundable | $50K | $150K | |
| Total initial investment | $139K | $313K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $139K – $313K
- Middle of category vs category
- Liquid capital req'd
- $50K – $150K
- Bottom third — review vs category
- Franchise fee
- $48K – $48K
- Top 40% of category vs category
- Royalty
- 3.0%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 4.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 3.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $550 |
| Transfer fee | $35K |
| Renewal fee | $10K |
| Total fee load | 4.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Impresa Modular did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Impresa Modular unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
35%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
None of the 7 page images (p176-p182) are audited financial statements. They are Franchise Agreement exhibits: Assignment of telephone/media (p176), Exhibit 4 ACH Authorization Form (p177-178), Exhibit 5 General Release (p179-180), and Exhibit 6 Impresa Investor Addendum (p181-182). The franchisor is Express Modular Franchising, LLC, a West Virginia LLC (Impresa Modular FDD dated March 7, 2025). No Item 21 financial statements, balance sheet, income statement, or Independent Auditor's Report are included in this image set, so no figures could be extracted.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 4.0% — below the Home Services average of 8.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 233.3% CAGR over 3 years across 12 units — operators are staying and new ones are joining.
Multi-unit rate
67% of franchisees own multiple units — high repeat-buyer rate signals strong unit economics and operator satisfaction.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How Impresa Modular Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 12
- Opened
- 5
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 83%
- vs corporate-owned
- Multi-unit owners
- 66.7%
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 5
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 9 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
9
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $376K
- Median loan
- $376K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (1 loan) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage modular construction franchise with minimal disclosure, unproven unit economics, and high fixed royalty obligations that could strain profitability at lower revenue tiers.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Decker & Company PLLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 31 / 100 verdict
- 01MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or average unit economics
- 02MINORMinimum monthly royalty of $3,500 ($42,000/year) creates high fixed overhead burden relative to smallest investment tier ($138,750)
- 03MEDOnly 12 units in system with 100% YoY growth suggests either brand-new franchise model or significant prior attrition — either way, limited historical track record
- 04MINORFranchise fee of $48,000 represents 34.6% of minimum investment, reducing working capital available for operations
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 4.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Berkeley County, West Virginia |
| Jury trial waiver | No |
| Governing law | WV |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 80 hrs
- On-the-job training
- 48 hrs
- Training location
- Martinsburg, West Virginia
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Franchisor financing
- Not offered
- Item 10
- POS system
- Buildertrend
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Buildertrend
Item 20 · call current owners
Franchisee Contacts
11 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Impresa Modular · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Impresa Modular franchise?
The total investment to open a Impresa Modular franchise ranges from $139K – $313K, with an initial franchise fee of $48K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Impresa Modular franchise owners earn?
Impresa Modular does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Impresa Modular FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Impresa Modular FDD and qualifies whose outlets they describe.
What is Impresa Modular's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Impresa Modular (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Impresa Modular franchise locations are there?
As of their most recent FDD filing, Impresa Modular has 12 total units in the United States, including 10 franchised units and 2 company-owned units. 5 new units were opened in the latest reporting year.
Is Impresa Modular a good franchise to buy?
FranchiseVerdict rates Impresa Modular as a D-grade franchise with a verdict score of 31 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Impresa Modular, you can request corrections or provide updated information.
Other Home Services franchises
Compare similar franchise opportunities in the Home Services category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.