FranchiseVerdict
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FV-01286·STRONGExcellent81

Impresa Modular

Home Services - OtherFranchising since 2019Website
Investment
$139K – $897K
64th pct Other
Avg revenue
64th pct Other
Royalty
3.0%
1st pct Other
Units
12
28th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $139K – $897K including a $48K franchise fee, 3.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Express Modular Franchising, LLC
Incorporated in
West Virginia
HQ
204 Lutz Avenue, Martinsburg, West Virginia 25404
Auditor
Decker & Company PLLC
Audited financials
Franchisor revenue
$208K
vs $303K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Impresa Modular unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $139K–$897K
Working capital
$
FDD reports $50K–$150K

Unlevered ROIC · per unit

18%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$113K
EBITDA margin
15.0%
Total invested
$618K
Payback
66 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Impresa Modular franchisees operate in modular/prefabricated building construction, likely focusing on design, manufacturing, assembly, and installation of modular housing or commercial units. Day-to-day activities include project management, supply chain coordination, quality control, and customer relationship management within a protected territory.

CEO
Kenneth B. Semler
Founded
2019
FDD year
2025
States available
9

Item 7 · what it costs

The Vitals

Total investment
$139K – $897K
All-in to open one unit
Liquid capital
$50K – $150K
Cash you must have on hand
Franchise fee
$48K
Royalty
3.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
4.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
12
Opened
5
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
83%
vs corporate-owned
Multi-unit owners
66.7%
Net growth (yr3)
+100.0%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
10+6
Franchised units
2024
5
Franchised units
2025
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 8 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 8 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Early-stage modular construction franchise with minimal disclosure, unproven unit economics, and high fixed royalty obligations that could strain profitability at lower revenue tiers.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or average unit economics
  2. 02MINORMinimum monthly royalty of $3,500 ($42,000/year) creates high fixed overhead burden relative to smallest investment tier ($138,750)
  3. 03MEDOnly 12 units in system with 100% YoY growth suggests either brand-new franchise model or significant prior attrition — either way, limited historical track record
  4. 04MINORWide investment range ($138,750–$897,000) without corresponding revenue/income disclosure raises questions about unit variance and replicability
  5. 05MINORFranchise fee of $48,000 represents 34.6% of minimum investment, reducing working capital available for operations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
West Virginia

Item 11

Training & Operations

Classroom training
80 hrs
On-the-job training
48 hrs
POS system
Buildertrend
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

10 numbers

Locked
(540) 272-••••
VA
(614) 927-••••
OH
(814) 933-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

Impresa Modular · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above