FranchiseVerdict
Marble Slab Creamery logo
FV-01569·MODERATEExcellent95

Marble Slab Creamery

Formerly known as Maid Simple Cleaning

Food & Beverage - Ice Cream & DessertsFranchising since 2007Website
Investment
$355K – $477K
83rd pct Ice Cream & D…
Avg revenue
$481K
14th pct Ice Cream & D…
Royalty
6.0%
27th pct Ice Cream & D…
Units
249
88th pct Ice Cream & D…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $355K – $477K including a $25K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $481K/year (median $458K).
  • Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 259 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Marble Slab Franchising, LLC
Parent company
Marble Slab Franchise Brands LLC
Incorporated in
Delaware
HQ
9720 Wilshire Boulevard Suite 500, Beverly Hills, California 90212
Auditor
Macias Gini & O’Connell LLP
Audited financials
Franchisor revenue
$6.9M
vs $6.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Marble Slab Creamery unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $480,828
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $355K–$477K
Working capital
$
FDD reports $8K–$12K

Unlevered ROIC · per unit

11%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$48K
EBITDA margin
10.0%
Total invested
$426K
Payback
106 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Marble Slab Creamery units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$288K

on $1.4M purchase

Total debt

$1.2M

SBA $0.7M + senior + seller note

Overview

About

Marble Slab Creamery franchisees operate ice cream retail shops where customers select mix-in ingredients (candy, brownie pieces, fruit) that are folded into soft-serve ice cream on a frozen marble slab. Day-to-day operations include managing 2-5 employees, maintaining equipment, inventory control, marketing to drive foot traffic, and seasonal demand management.

CEO
Taylor Wiederhorn
Founded
2007
FDD year
2025
States available
17

Item 7 · what it costs

The Vitals

Total investment
$355K – $477K
All-in to open one unit
Liquid capital
$8K – $12K
Cash you must have on hand
Franchise fee
$25K
Royalty
6.0%
Percentage of Net Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$481K
Per unit, per year
Median gross sales
$458K
Item 19 type
Average and Median Net Sales
Sample size
195 units
vs category median 18 · large
Range (low → high)
$75K$2.2M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank14th
vs Food & Beverage - Ice Cream & Desserts peers
Investment cost rank83th
Lower investment ranks lower (better)
Royalty rate rank27th
Lower royalty = lower percentile (better)
Unit count rank88th
vs Food & Beverage - Ice Cream & Desserts peers
Risk score rank41th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
249
Opened
13
Last reporting year
Closed
12
Turnover rate
4.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.4%
Net unit change last year
3-yr CAGR
-0.4%
Compounded over last 3 years
2023
249+1
Franchised units
2024
248
Franchised units
2025
250
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
259
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

56
Risk · 0-100
MODERATE56 / 100

Marble Slab operates within a contracting franchise system managed by litigious parent company FAT Brands, with negligible growth, non-disclosed profitability, and significant parent-level governance concerns.

Score breakdown · what drove the 56 / 100 rating

  1. 01MINORSeverely declining unit count: only 249 units with 0.4% YoY growth indicates a contracting franchise system losing momentum
  2. 02HIGHParent company FAT Brands facing active securities class action litigation plus multiple concluded lawsuits regarding stock price manipulation and registration violations—suggests governance and transparency issues
  3. 03MEDAverage revenue of $480,828 with undisclosed net income prevents accurate ROI calculation; without Item 19 data, franchisees cannot validate the $354.5K-$476.6K investment thesis
  4. 04MINOR15-year term length locks franchisees into a long commitment during a period of system contraction, limiting exit flexibility
  5. 05MINOR6% royalty on declining average revenue creates margin pressure; profitability data absence suggests parent may be obscuring poor unit economics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Non-exclusive Site Selection Area
Protected territory
Yes
Initial term
15 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
California

Item 11

Training & Operations

Classroom training
2 hrs
On-the-job training
39 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(864) 255-••••
NC
(256) 705-••••
AL
(713) 726-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

Marble Slab Creamery · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above