FranchiseVerdict
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FV-01246·STRONGExcellent95

Huddle House

Food & Beverage - Full ServiceFranchising since 1966Website
Investment
$552K – $1.4M
70th pct Full Service
Avg revenue
$818K
12th pct Full Service
Royalty
4.8%
15th pct Full Service
Units
272
91st pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $552K – $1.4M including a $35K franchise fee, 4.8% ongoing royalty.
  • Average unit revenue of $818K/year (median $810K).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 85 loans (below the industry average).
  • System contracting at -14.6% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
HUDDLE HOUSE, INC.
Parent company
Peachtree Parentco, Inc.
Incorporated in
Georgia
HQ
5901-B Peachtree Dunwoody Road, Suite 450, Sandy Springs, Georgia 30328
Auditor
Frazier & Deeter, LLC
Audited financials
Franchisor revenue
$106.6M
vs $114.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Huddle House unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $818,053
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $552K–$1.4M
Working capital
$
FDD reports $50K–$75K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$125K
EBITDA margin
15.3%
Total invested
$1.1M
Payback
101 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Huddle House units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.3M

on $6.7M purchase

Total debt

$5.4M

SBA $3.4M + senior + seller note

Overview

About

Franchisees operate casual dining restaurants serving breakfast, lunch, and dinner in a quick-service or fast-casual format. Day-to-day operations include managing kitchen and front-of-house staff, inventory procurement, food preparation, customer service, and local marketing to drive foot traffic and repeat business across day-parts.

CEO
James O’Reilly
Founded
1964
FDD year
2025
States available
21

Item 7 · what it costs

The Vitals

Total investment
$552K – $1.4M
All-in to open one unit
Liquid capital
$50K – $75K
Cash you must have on hand
Franchise fee
$35K
Royalty
4.8%
Percentage of Net Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
32.8%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$818K
Per unit, per year
Median gross sales
$810K
Item 19 type
Net Sales
Sample size
264 units
vs category median 15 · large
Range (low → high)
$159K$2.2M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank12th
vs Food & Beverage - Full Service peers
Investment cost rank70th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank91th
vs Food & Beverage - Full Service peers
Risk score rank18th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
272
Opened
7
Last reporting year
Closed
22
Turnover rate
8.1%
Company-owned
56
Corporate units in the system
% franchised
79%
vs corporate-owned
Net growth (yr3)
-6.5%
Net unit change last year
3-yr CAGR
-14.6%
Compounded over last 3 years
2023
216-14
Franchised units
2024
231
Franchised units
2025
253
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
85
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Contracting franchise system with litigation history, missing profitability data, and high capital requirements presents meaningful risk for ROI recovery.

Score breakdown · what drove the 52 / 100 rating

  1. 01MINORUnit count declining 6.5% YoY (272 units) signals system contraction and potential market saturation or franchisee dissatisfaction
  2. 02HIGHNine total legal actions including fraudulent inducement and breach of contract claims suggest governance and disclosure issues
  3. 03MINORNo Average Net Income disclosure (Item 19) prevents ROI validation despite $818k average revenue — critical transparency gap
  4. 04MEDHigh initial investment range ($551k–$1.43M) combined with undisclosed profitability creates significant capital risk
  5. 05MINOR4.75% royalty on declining sales base may become unsustainable as system shrinks further

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
15 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
9
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Georgia

Item 11

Training & Operations

Classroom training
108 hrs
On-the-job training
346 hrs
POS system
NCR Aloha Point of Sale Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

99 numbers

Locked
(912) 462-••••
GA
(701) 328-••••
ND
(912) 538-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

Huddle House · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above