FranchiseVerdict
Duan Chun Zhen logo
FV-00803·AVOIDExcellent81

Duan Chun Zhen

Food & Beverage - Full ServiceFranchising since 2025Website
Investment
$311K – $708K
38th pct Full Service
Avg revenue
57th pct Full Service
Royalty
4.0%
6th pct Full Service
Units
3
16th pct Full Service
SBA default

Bottom line

  • Total investment $311K – $708K including a $60K franchise fee, 4.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated AVOID with a risk score of 85/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Star of Celestial Cuisine Inc.
Incorporated in
California
HQ
10118 Bandley Dr. Suite H, Cupertino, California 95014
Auditor
Wang Accountancy Corp
Audited financials
Franchisor revenue
$2.8M
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Duan Chun Zhen unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $311K–$708K
Working capital
$
FDD reports $20K–$80K

Unlevered ROIC · per unit

24%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$135K
EBITDA margin
18.0%
Total invested
$559K
Payback
50 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Duan Chun Zhen appears to operate a food service or beverage concept (likely Chinese cuisine based on the brand name), with franchisees managing day-to-day operations including food preparation, customer service, inventory management, and local marketing. Specific operational details and service model are not publicly available.

CEO
Hsun-Hsi Tsai
Founded
2019
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$311K – $708K
All-in to open one unit
Liquid capital
$20K – $80K
Cash you must have on hand
Franchise fee
$60K
Royalty
4.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

85
Risk · 0-100
AVOID85 / 100

Avoid this franchise: going concern doubts, active litigation for misrepresentation and regulatory violations, only 3 units with no profitability disclosure, and no territorial protection create extreme risk of total investment loss.

Score breakdown · what drove the 85 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates the franchisor may not be financially viable as an ongoing business
  2. 02HIGHLitigation history includes misrepresentation of authority to sell franchises and multi-state registration violations (NY, CA, WA), suggesting regulatory non-compliance and potential fraud
  3. 03MINOROnly 3 existing units with unknown growth trajectory — minimal proof of concept and severe lack of franchisee success data
  4. 04MEDAverage Revenue and Net Income not disclosed — complete opacity on franchisee profitability makes ROI assessment impossible
  5. 05MINORNo protected territory — franchisees face direct competition from other franchisees in the same area
  6. 06MINOREscalating royalty structure (4% to 5%) combined with high investment range ($311k–$708k) creates cash flow pressure without proven unit economics
  7. 07MINORMaster Franchisor involved in breach of contract disputes — raises questions about franchisor reliability and contract enforcement
  8. 08MINORHigh franchise fee ($60k) relative to tiny system size (3 units) suggests fee-driven growth model rather than sustainable franchising

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
No
Initial term
5 years
Renewal term
3 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
5
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
8 hrs
On-the-job training
86 hrs
POS system
Chowbus POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

9 numbers

Locked
(651) 539-••••
St. Paul,
MN
(517) 373-••••
Lansing,
MI
(408) 320-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Duan Chun Zhen · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above