FranchiseVerdict
DQ Grill & Chill logo
FV-00789·STRONGExcellent91FDD 2022

DQ Grill & Chill

Formerly known as Dairy Queen

Food & Beverage - Quick ServiceFranchising since 1962Website
Investment
$1.5M – $2.4M
99th pct Quick Service
Avg revenue
$1.4M
36th pct Quick Service
Royalty
4.0%
2nd pct Quick Service
Units
1,954
96th pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.5M – $2.4M including a $45K franchise fee, 4.0% ongoing royalty.
  • Average unit revenue of $1.4M/year (median $1.4M).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 1750 loans (below the industry average).
  • 14 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
American Dairy Queen Corporation
Parent company
International Dairy Queen, Inc.
Incorporated in
Delaware
HQ
8000 Tower, Suite 700, 8331 Norman Center Drive, Bloomington, MN 55437
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$224.7M
vs $190.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one DQ Grill & Chill unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,427,766
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.5M–$2.4M
Working capital
$
FDD reports $51K–$198K

Unlevered ROIC · per unit

9%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$186K
EBITDA margin
13.0%
Total invested
$2.1M
Payback
134 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 DQ Grill & Chill units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.7M

on $8.6M purchase

Total debt

$6.9M

SBA $4.3M + senior + seller note

Overview

About

Franchisees operate a hybrid quick-service restaurant combining Dairy Queen's food menu (burgers, hot dogs, sandwiches) with grill-focused offerings and Blizzard/frozen treats. Day-to-day operations include food preparation, staff management, inventory control, equipment maintenance, customer service, and local marketing to drive the $1.4M average annual revenue.

CEO
Troy A. Bader
Founded
1962
FDD year
2022
States available
48

Item 7 · what it costs

The Vitals

Total investment
$1.5M – $2.4M
All-in to open one unit
Liquid capital
$51K – $198K
Cash you must have on hand
Franchise fee
$45K
Royalty
4.0%
Gross Sales · typical 6–8%
Ad fund
5.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.4M
Per unit, per year
Median gross sales
$1.4M
Item 19 type
Gross Sales, COGS, Labor, Controllables, Manageable Profit
Sample size
129 units
vs category median 37 · large
Range (low → high)
$592K$2.9M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank36th
vs Food & Beverage - Quick Service peers
Investment cost rank99th
Lower investment ranks lower (better)
Royalty rate rank2th
Lower royalty = lower percentile (better)
Unit count rank96th
vs Food & Beverage - Quick Service peers
Risk score rank25th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1,954
Opened
47
Last reporting year
Closed
23
Turnover rate
1.2%
Company-owned
2
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
50.0%
Net growth (yr3)
+1.3%
Net unit change last year
3-yr CAGR
+2.0%
Compounded over last 3 years
2020
1,952+26
Franchised units
2021
1,926
Franchised units
2022
1,913
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 31 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 31 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1,750
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

DQ Grill & Chill presents elevated risk due to undisclosed profitability data, stagnant unit growth, unprotected territories, active encroachment litigation, and potential franchisor financial concerns despite $1.4M average revenue.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — cannot assess actual profitability against $1.46M-$2.43M investment
  2. 02MINORMinimal unit growth (1.3% YoY) suggests market saturation or franchisee dissatisfaction in 1,954-unit system
  3. 03MINORNo protected territory exposes franchisees to direct brand competition and encroachment risk
  4. 04HIGHMultiple active litigation cases involving encroachment claims, territorial disputes, and termination enforcement indicate systemic franchisor-franchisee conflicts
  5. 05HIGHSubcontractor payment disputes in litigation suggest operational/financial stress among existing franchisees
  6. 06HIGHGoing Concern status is FALSE — requires clarification on franchisor's financial stability and support infrastructure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
14
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
245 hrs
POS system
ParTech
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

83 numbers

Locked
(217) 851-••••
IL
(517) 617-••••
MI
(765) 418-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

DQ Grill & Chill · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above