FranchiseVerdict
DaVi Nails / Em Lash Studio logo
FV-00710·MODERATEExcellent81

DaVi Nails / Em Lash Studio

Personal Services - Beauty & SalonFranchising since 2010Website
Investment
$61K – $144K
7th pct Beauty & Salon
Avg revenue
70th pct Beauty & Salon
Royalty
Units
400
87th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $61K – $144K including a $105K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 36 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
DA VI NAILS SALON AND SPA, L.L.C.
Incorporated in
Utah
HQ
1559 West 3860 South, West Valley City, UT 84119
Auditor
Traveller & Company, LLC
Audited financials
Franchisor revenue
$21.5M
vs $20.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one DaVi Nails / Em Lash Studio unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $61K–$144K
Working capital
$
FDD reports $2K–$6K

Unlevered ROIC · per unit

155%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$165K
EBITDA margin
22.0%
Total invested
$106K
Payback
8 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

DaVi Nails / Em Lash Studio franchisees operate nail care and eyelash extension salons, providing manicures, pedicures, gel services, and lash applications to walk-in and appointment-based clientele. Daily operations include staff management, inventory control, sanitation compliance, and customer service in a beauty services setting.

CEO
David Truong
Founded
2010
FDD year
2024
States available
47

Item 7 · what it costs

The Vitals

Total investment
$61K – $144K
All-in to open one unit
Liquid capital
$2K – $6K
Cash you must have on hand
Franchise fee
$105K
Royalty
$300 to $1,000 per month
Ad fund
2.0%
typical 3–5%
Total fee load
2.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
400
Opened
24
Last reporting year
Closed
23
Turnover rate
5.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.3%
Net unit change last year
3-yr CAGR
+1.8%
Compounded over last 3 years
2022
400+1
Franchised units
2023
399
Franchised units
2024
393
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 11 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 11 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
36
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

This franchise presents HIGH RISK due to franchisor going concern issues, regulatory violations, negligible growth, undisclosed financials, and unprotected territories — unsuitable for most investors without extraordinary due diligence.

Score breakdown · what drove the 63 / 100 rating

  1. 01HIGHGoing concern status is FALSE — indicates financial distress or uncertainty at franchisor level
  2. 02HIGHLitigation history: SEC/state regulatory actions in Virginia and California for illegal franchise sales and failure to provide required disclosures — suggests compliance failures and investor protection violations
  3. 03MINORStagnant unit growth: 400 units with only 0.3% YoY growth indicates a mature or declining system with minimal expansion
  4. 04MINORNo financial performance disclosure (Item 19): Average revenue and net income not provided — impossible to validate return on $61k-$143k investment
  5. 05MINORHigh franchise fee ($105,000) relative to low monthly royalties ($300-$1,000) creates unfavorable initial cost structure with unclear profitability path
  6. 06MINORNo territory protection: Franchisees face internal competition and risk of cannibalization within the same market
  7. 07MINORRoyalty range uncertainty: $700/month spread suggests inconsistent profitability or tiered systems that may disadvantage smaller operators

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Specific location
Protected territory
No
Initial term
5 years
Renewal term
3 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
5
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
No
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
10 hrs
On-the-job training
0 hrs
POS system
POS Systems
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

99 numbers

Locked
(760) 344-••••
CA
(530) 742-••••
CA
(760) 244-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

DaVi Nails / Em Lash Studio · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above