FranchiseVerdict
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FV-00646·MODERATEStandard76

Coverall

Cleaning - Commercial & JanitorialFranchising since 1985Website
Investment
$18K – $63K
4th pct Commercial & …
Avg revenue
65th pct Commercial & …
Royalty
5.0%
6th pct Commercial & …
Units
5,654
99th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $18K – $63K including a $40K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 17 loans (below the industry average).
  • 18 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Coverall North America, Inc.
Parent company
CNA Holding Corporation
Incorporated in
Delaware
HQ
350 SW 12th Avenue, Deerfield Beach, Florida 33442
Auditor
RSM US LLP
Audited financials
Franchisor revenue
$89.4M
vs $93.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Coverall unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $18K–$63K
Working capital
$
FDD reports $314–$4K

Unlevered ROIC · per unit

248%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$42K
Payback
5 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Coverall franchisees operate commercial cleaning services, typically managing small teams to service office buildings, retail spaces, and facilities on contract. Day-to-day work involves scheduling cleaners, managing client relationships, ensuring quality standards, and handling billing and payroll. Most franchisees work operationally within the business rather than purely managing it.

CEO
Charles Daniel
Founded
1985
FDD year
2024
States available
41

Item 7 · what it costs

The Vitals

Total investment
$18K – $63K
All-in to open one unit
Liquid capital
$314 – $4K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
percentage_of_gross_volume · typical 6–8%
Ad fund
0.0%
typical 3–5%
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
5,654
Opened
473
Last reporting year
Closed
735
Turnover rate
13.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-4.4%
Net unit change last year
3-yr CAGR
-13.1%
Compounded over last 3 years
2022
5,654-262
Franchised units
2023
5,917
Franchised units
2024
6,507
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 41 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

41

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
17
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Coverall presents HIGH RISK due to accelerating unit decline, chronic litigation over franchisee misclassification, regulatory history, absence of financial transparency, and unprotected territories—suggesting fundamental business model strain.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINORDeclining unit count (-4.4% YoY) indicates a shrinking franchise system despite 20-year maturity
  2. 02MINORMultiple active class action lawsuits regarding worker misclassification and wage/hour violations create significant legal and operational risk
  3. 03MINOR1994 FTC consent decree suggests history of deceptive earnings claims and disclosure violations
  4. 04MINORNo Item 19 financial disclosure means franchisees cannot verify stated profitability claims independently
  5. 05MINORUnprotected territory creates direct competition risk and pricing pressure from other franchisees
  6. 06MEDHigh franchise fee ($40,320) relative to low disclosed investment range ($17,917–$62,908) suggests unclear total startup costs
  7. 07HIGHGoing Concern flag is FALSE but declining unit economics and litigation suggest potential solvency stress

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
18
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
36 hrs
On-the-job training
10 hrs
POS system
FranSys
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

No franchisee contacts available for Coverall. This brand's FDD Item 20 did not include a contactable franchisee list.

FDD download

Coverall · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above