FranchiseVerdict
Cookie Cutters Haircuts for Kids logo
FV-00620·STRONGExcellent91

Cookie Cutters Haircuts for Kids

Education - Children's ProgramsFranchising since 2015Website
Investment
$138K – $390K
46th pct Children's Pr…
Avg revenue
$314K
20th pct Children's Pr…
Royalty
5.0%
7th pct Children's Pr…
Units
120
91st pct Children's Pr…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $138K – $390K including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $314K/year (median $304K).
  • Rated STRONG with a risk score of 46/100. SBA loan default rate of 0.0% across 22 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Cookie Cutters Franchising Inc.
Incorporated in
Utah
HQ
8 East Broadway, Suite 201, Salt Lake City, Utah 84111
Auditor
D. F. Breen, LLC
Audited financials
Franchisor revenue
$2.6M
vs $2.4M prior year
⚠ Going-concern note
Disclosed in FDD 2026
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Cookie Cutters Haircuts for Kids unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $314,383
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $138K–$390K
Working capital
$
FDD reports $15K–$45K

Unlevered ROIC · per unit

18%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$53K
EBITDA margin
17.0%
Total invested
$294K
Payback
66 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Cookie Cutters Haircuts for Kids units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$629K

on $3.1M purchase

Total debt

$2.5M

SBA $1.6M + senior + seller note

Overview

About

Cookie Cutters franchisees operate children's hair salons serving ages 0-12, delivering haircuts in themed, play-focused environments designed to reduce child anxiety. Day-to-day operations include scheduling appointments, performing haircuts, managing staff (typically 2-4 stylists), handling walk-ins, sanitizing stations, and managing inventory of kid-friendly products and toys.

CEO
Neal Courtney
Founded
2014
FDD year
2026
States available
27

Item 7 · what it costs

The Vitals

Total investment
$138K – $390K
All-in to open one unit
Liquid capital
$15K – $45K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
24.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$314K
Per unit, per year
Median gross sales
$304K
Item 19 type
Historical Sales
Sample size
108 units
vs category median 16 · large
Range (low → high)
$60K$680K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank20th
vs Education - Children's Programs peers
Investment cost rank46th
Lower investment ranks lower (better)
Royalty rate rank7th
Lower royalty = lower percentile (better)
Unit count rank91th
vs Education - Children's Programs peers
Risk score rank11th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
120
Opened
5
Last reporting year
Closed
1
Turnover rate
0.8%
Company-owned
3
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
+1.7%
Net unit change last year
3-yr CAGR
+6.4%
Compounded over last 3 years
2024
117+4
Franchised units
2025
115
Franchised units
2026
110
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
22
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

46
Risk · 0-100
STRONG46 / 100

Stagnant growth, unprotected territory, undisclosed profitability, and recent litigation over financial representations create material risks for franchise viability and franchisor transparency.

Score breakdown · what drove the 46 / 100 rating

  1. 01MINORMinimal system growth (1.7% YoY) suggests market saturation or stagnation in a 120-unit system
  2. 02MINORNo unprotected territory creates direct competition risk — multiple franchisees can operate in same area
  3. 03MEDNet income not disclosed by franchisor — inability to verify $314K revenue translates to viable profit
  4. 04HIGH2025 litigation alleging unauthorized financial performance representations indicates potential disclosure violations under FTC rules
  5. 05MINORHigh investment-to-revenue ratio (138K-390K initial vs 314K avg revenue) means 44-124% payback period before profit
  6. 06MINOR5% royalty on gross sales (not net) creates cash flow pressure during low-revenue months

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
43 hrs
On-the-job training
17 hrs
POS system
Shortcuts Software Ltd.
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

96 numbers

Locked
(503) 878-••••
OR
(512) 953-••••
TX
(205) 377-••••
AL

One-time purchase · CSV download · Validation questions included

FDD download

Cookie Cutters Haircuts for Kids · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above