FranchiseVerdict
Casa de Corazon logo
FV-00476·MODERATEExcellent100

Casa de Corazon

Education - Children's ProgramsFranchising since 2016Website
Investment
$916K – $4.3M
87th pct Children's Pr…
Avg revenue
$2.4M
61st pct Children's Pr…
Royalty
7.0%
29th pct Children's Pr…
Units
8
32nd pct Children's Pr…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $916K – $4.3M including a $70K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $2.4M/year (median $2.7M). Estimated payback in 5.7 years.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 23 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Casa Franchising, LLC
Incorporated in
Minnesota
HQ
6301 Wayzata Blvd., St. Louis Park, MN 55416
Auditor
Thoresen Diaby Helle Condon & Dodge, Inc.
Audited financials
Franchisor revenue
$800K
vs $832K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Casa de Corazon unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,411,688
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $916K–$4.3M
Working capital
$
FDD reports $150K–$250K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$338K
EBITDA margin
14.0%
Total invested
$2.8M
Payback
99 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Casa de Corazon units return on equity?

Edit assumptions

Equity IRR · 5-yr

32.0%

4.00× MOIC

Year-1 DSCR

2.52×

EBITDA ÷ debt service

Equity required

$6.8M

on $16.9M purchase

Total debt

$10.1M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.4M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Casa de Corazon franchisees operate what appears to be a restaurant, hospitality, or consumer-facing service business generating ~$2.4M in annual revenue per unit. Day-to-day operations likely involve staff management, customer service, inventory/supply chain, compliance with brand standards, and local marketing. Franchisees remit 7% of gross revenue as ongoing royalties to corporate.

CEO
Natalie Standridge
Founded
2016
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$916K – $4.3M
All-in to open one unit
Liquid capital
$150K – $250K
Cash you must have on hand
Franchise fee
$70K
Royalty
7.0%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
5.7 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.4M
Per unit, per year
Median gross sales
$2.7M
Item 19 type
Historical Revenues and Expenses
Sample size
8 units
vs category median 16
Range (low → high)
$1.2M$3.3M
Cohort dispersion
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank61th
vs Education - Children's Programs peers
Investment cost rank87th
Lower investment ranks lower (better)
Royalty rate rank29th
Lower royalty = lower percentile (better)
Unit count rank32th
vs Education - Children's Programs peers
Risk score rank38th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
8
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
50%
vs corporate-owned
Net growth (yr3)
+33.3%
Net unit change last year
3-yr CAGR
+33.3%
Compounded over last 3 years
2023
4±0
Franchised units
2024
3
Franchised units
2025
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 29 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 29 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
23
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Caution-to-High Risk: Undercapitalized brand (8 units) with active litigation, unverified financial claims, and no Item 19 substantiation creates material uncertainty around unit viability and franchisor reliability.

Score breakdown · what drove the 57 / 100 rating

  1. 01HIGHActive litigation by former franchisee alleging defamation, duress, and Franchise Act violations creates legal and reputational risk
  2. 02MINORHigh investment range ($916K-$4.2M) with only 8 units systemwide indicates unproven unit economics and scaling challenges
  3. 03MINOR33.3% YoY unit growth from extremely small base (8 units) is not statistically meaningful and suggests inconsistent franchisee recruitment
  4. 04HIGHNo Item 19 financial performance representations (Going Concern = False) prevents validation of claimed $453K average net income
  5. 05MINOR7% royalty on $2.4M average revenue extracts $168K annually; combined with overhead, franchisee profitability claims are unverifiable
  6. 06MINORLawsuit alleging settlement agreement nullification and CEO misconduct suggests potential franchisor credibility and governance issues

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius or Household based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
40 hrs
POS system
SmartCare
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

32 numbers

Locked
(801) 530-••••
UT
(701) 328-••••
ND
(515) 281-••••
IA

One-time purchase · CSV download · Validation questions included

FDD download

Casa de Corazon · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above