FranchiseVerdict
Board & Brush Creative Studio logo
FV-00342·MODERATEExcellent91

Board & Brush Creative Studio

OtherFranchising since 2017Website
Investment
$75K – $100K
24th pct Other
Avg revenue
$116K
4th pct Other
Royalty
Units
194
85th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $75K – $100K including a $25K franchise fee.
  • Average unit revenue of $116K/year (median $110K).
  • Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 63 loans (below the industry average).
  • System contracting at -25.2% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
BOARD AND BRUSH CREATIVE STUDIO FRANCHISING LLC
Parent company
None
Incorporated in
Wisconsin
HQ
117 Hill Street, Hartland, WI 53029
Auditor
Cherry Bekaert LLP
Audited financials
Franchisor revenue
$3.9M
vs $3.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Board & Brush Creative Studio unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $116,403
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $75K–$100K
Working capital
$
FDD reports $11K–$18K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$16K
EBITDA margin
14.0%
Total invested
$102K
Payback
75 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Board & Brush Creative Studio units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$163K

on $815K purchase

Total debt

$652K

SBA $0.4M + senior + seller note

Overview

About

Franchisees operate paint-and-sip social studios where customers create wood-sign DIY projects in group settings. Day-to-day operations include managing class scheduling, instructing patrons, managing materials/inventory, handling walk-in traffic and event bookings, and maintaining the studio facility. Revenue derives from per-person class fees, private event bookings, and retail product sales.

CEO
Julie Selby
Founded
2016
FDD year
2025
States available
41

Item 7 · what it costs

The Vitals

Total investment
$75K – $100K
All-in to open one unit
Liquid capital
$11K – $18K
Cash you must have on hand
Franchise fee
$25K
Royalty
greater of 6% of monthly Gross Revenue or a minimum of $4…
Ad fund
greater of 1% of monthly Gross Revenue, subject to increa…
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$116K
Per unit, per year
Median gross sales
$110K
Item 19 type
Historical Revenue
Sample size
176 units
vs category median 20 · large
Range (low → high)
$27K$339K
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank4th
vs Other peers
Investment cost rank24th
Lower investment ranks lower (better)
Royalty rate rank70th
Lower royalty = lower percentile (better)
Unit count rank85th
vs Other peers
Risk score rank29th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
194
Opened
7
Last reporting year
Closed
41
Turnover rate
21.1%
Company-owned
1
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-14.6%
Net unit change last year
3-yr CAGR
-25.2%
Compounded over last 3 years
2023
193-34
Franchised units
2024
226
Franchised units
2025
258
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
63
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

56
Risk · 0-100
MODERATE56 / 100

Board & Brush shows contraction risk with declining unit growth, undisclosed profitability metrics, and high minimum royalty burdens that may compress already-thin margins on modest average revenues.

Score breakdown · what drove the 56 / 100 rating

  1. 01MEDUnit count declined 14.6% YoY (194 units), signaling potential system contraction or franchisee exits
  2. 02MEDNet income not disclosed in Item 19 — unable to validate profitability claims against $75K-$100K investment
  3. 03MINORHigh royalty floor of $400/month minimum creates cash flow pressure; requires ~$80K monthly revenue just to break even on royalties alone
  4. 04MINORAverage revenue of $116K is modest relative to investment size — payback period potentially 8-12 months before operating expenses
  5. 05MED5-year term is relatively short; limited runway to recoup investment and scale
  6. 06HIGHNo going concern statement suggests franchisor stability concerns or recent financial restructuring

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population or Radius
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
28 hrs
On-the-job training
18 hrs
POS system
web-based payment, digital loyalty, and marketing application
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

97 numbers

Locked
(812) 964-••••
IN
(928) 910-••••
AZ
(407) 454-••••
FL

One-time purchase · CSV download · Validation questions included