FranchiseVerdict
BLUEFROG PLUMBING + DRAIN logo
FV-00336·STRONGExcellent86

Bluefrog Plumbing + Drain

Home Services - Plumbing & HVACFranchising since 2014Website
Investment
$144K – $346K
63rd pct Plumbing & HV…
Avg revenue
$1.2M
13th pct Plumbing & HV…
Royalty
Units
35
33rd pct Plumbing & HV…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $144K – $346K including a $60K franchise fee.
  • Average unit revenue of $1.2M/year.
  • Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BLUEFROG PLUMBING AND DRAIN, LLC
Parent company
Stellar Brands, LLC
Incorporated in
Delaware
HQ
2929 Carlisle St., Suite 100, Dallas, Texas 75204
Auditor
HM&M Group, LLC
Audited financials
Franchisor revenue
$1.6M
vs $1.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one BLUEFROG PLUMBING + DRAIN unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,169,461
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $144K–$346K
Working capital
$
FDD reports $38K–$75K

Unlevered ROIC · per unit

43%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$129K
EBITDA margin
11.0%
Total invested
$301K
Payback
28 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 BLUEFROG PLUMBING + DRAIN units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$936K

on $4.7M purchase

Total debt

$3.7M

SBA $2.3M + senior + seller note

Overview

About

BlueFrog Plumbing + Drain franchisees operate local plumbing and drain cleaning services, dispatching technicians to residential and commercial clients for repairs, maintenance, and emergency services. Franchisees manage scheduling, customer acquisition, technician payroll, and marketing within their service area. Core revenue comes from service calls, emergency repairs, and maintenance contracts.

CEO
Jessica Wescott
FDD year
2025
States available
11

Item 7 · what it costs

The Vitals

Total investment
$144K – $346K
All-in to open one unit
Liquid capital
$38K – $75K
Cash you must have on hand
Franchise fee
$60K
Royalty
Greater of Percentage-Based Royalty Fee (6% of initial $1…
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
Item 19 type
Actual Gross Revenue
Sample size
9 units
vs category median 20 · small
Range (low → high)
$324K$2.6M
Cohort dispersion
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank13th
vs Home Services - Plumbing & HVAC peers
Investment cost rank63th
Lower investment ranks lower (better)
Royalty rate rank75th
Lower royalty = lower percentile (better)
Unit count rank33th
vs Home Services - Plumbing & HVAC peers
Risk score rank38th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
35
Opened
7
Last reporting year
Closed
14
Turnover rate
40.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-16.7%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
35-7
Franchised units
2024
42
Franchised units
2025
35
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
26
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

49
Risk · 0-100
STRONG49 / 100

Declining franchise system with aggressive fee structure, unprotected territories, and undisclosed profitability metrics presents meaningful risk for franchisee capital recovery.

Score breakdown · what drove the 49 / 100 rating

  1. 01MEDUnit count declined 16.7% YoY (35 units) — indicates system contraction and potential franchisee struggles
  2. 02MEDNo average net income disclosed — inability to verify profitability claims or validate the $1.17M avg revenue translates to viable earnings
  3. 03MINORUnprotected territory — franchisees face direct competition from other BlueFrog locations and brand cannibalization risk
  4. 04MINORTiered royalty structure with $500-$1,500 monthly minimum floor — aggressive fee collection even during slow revenue months
  5. 05HIGH2014 litigation by affiliate (Restoration 1) for selling unregistered franchises — indicates compliance and disclosure concerns within parent company operations
  6. 06MINORHigh initial investment ($144k-$345k) combined with declining unit performance — raises ROI and market saturation questions
  7. 07MINORVague Item 19 data — average revenue provided but no median, range, or franchisee profitability breakdown limits transparency

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
48 hrs
On-the-job training
4 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

41 numbers

Locked
(213) 576-••••
Suite
CA
(415) 972-••••
One Sansome Street, Suite
CA
(608) 266-••••
WI

One-time purchase · CSV download · Validation questions included

FDD download

BLUEFROG PLUMBING + DRAIN · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above