FranchiseVerdict
Big Whiskey’s American Restaurant & Bar logo
FV-00302·STRONGExcellent91

Big Whiskey’s American Restaurant & Bar

Food & Beverage - Full ServiceFranchising since 2015Website
Investment
$1.3M – $4.0M
91st pct Full Service
Avg revenue
$2.7M
49th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
28
61st pct Full Service
SBA default

Bottom line

  • Total investment $1.3M – $4.0M including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $2.7M/year. Estimated payback in 6.3 years.
  • Rated STRONG with a risk score of 44/100.
  • System growing at 111.1% CAGR over 3 years with 28 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BIG WHISKEY’S FRANCHISING, LLC
Incorporated in
Missouri
HQ
4101 N. State Highway NN, Suite 105, Ozark, Missouri 65721
Auditor
FORVIS, LLP
Audited financials
Franchisor revenue
$2.0M
vs $1.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Big Whiskey’s American Restaurant & Bar unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,719,489
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.3M–$4.0M
Working capital
$
FDD reports $60K–$100K

Unlevered ROIC · per unit

17%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$462K
EBITDA margin
17.0%
Total invested
$2.7M
Payback
71 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Big Whiskey’s American Restaurant & Bar units return on equity?

Edit assumptions

Equity IRR · 5-yr

26.5%

3.24× MOIC

Year-1 DSCR

3.11×

EBITDA ÷ debt service

Equity required

$14.0M

on $27.2M purchase

Total debt

$13.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($13.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate casual American restaurants featuring whiskey-focused bar programs, full-service dining, and entertainment (live music/events). Day-to-day operations include managing 50–150+ staff, inventory, licensing compliance, food/beverage cost control, event marketing, and local brand presence in protected territories.

CEO
James Austin Herschend
Founded
2014
FDD year
2025
States available
5

Item 7 · what it costs

The Vitals

Total investment
$1.3M – $4.0M
All-in to open one unit
Liquid capital
$60K – $100K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Adjusted Gross Revenue · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical
Payback period
6.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.7M
Per unit, per year
Median gross sales
Item 19 type
Operating Full Calendar Year
Sample size
12 units
vs category median 15
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank49th
vs Food & Beverage - Full Service peers
Investment cost rank91th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank61th
vs Food & Beverage - Full Service peers
Risk score rank6th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
28
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
9
Corporate units in the system
% franchised
68%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+46.2%
Net unit change last year
3-yr CAGR
+111.1%
Compounded over last 3 years
2023
19+8
Franchised units
2024
13
Franchised units
2025
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Rapidly expanding casual dining franchise with undisclosed unit-level financials, high capital requirements, and a small but accelerating unit base creates moderate-to-high execution risk.

Score breakdown · what drove the 44 / 100 rating

  1. 01MEDNo Item 19 financial performance representation disclosed — cannot independently verify the $2.7M average revenue claim across all 28 units
  2. 02MINORExplosive 46.2% YoY unit growth is unsustainable and may indicate aggressive recruitment masking underlying unit economics or franchisee struggles
  3. 03MINORHigh capital requirement ($1.27M–$4M) combined with 5% royalty creates significant fixed cost burden; breakeven analysis unclear
  4. 04MEDOnly 28 units system-wide suggests limited track record and vulnerability to market downturns or leadership changes
  5. 05MINORFranchise fee ($50K) is low relative to investment size, which may reflect weak brand equity or underpricing to drive recruitment

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Missouri

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
319 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

6 numbers

Locked
(918) 756-••••
OK
(844) 774-••••
(573) 635-••••
MO

One-time purchase · CSV download · Validation questions included

FDD download

Big Whiskey’s American Restaurant & Bar · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above