FranchiseVerdict
IHOP logo
FV-01279·STRONGExcellent95

IHOP

Food & Beverage - Full ServiceFranchising since 1960Website
Investment
$381K – $4.8M
51st pct Full Service
Avg revenue
$2.0M
43rd pct Full Service
Royalty
4.5%
13th pct Full Service
Units
1,642
99th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $381K – $4.8M including a $50K franchise fee, 4.5% ongoing royalty.
  • Average unit revenue of $2.0M/year (median $2.0M).
  • Rated STRONG with a risk score of 48/100. SBA loan default rate of 0.0% across 86 loans (below the industry average).
  • 22 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
IHOP Franchisor LLC
Parent company
Dine Brands Global, Inc.
Incorporated in
Delaware
HQ
10 West Walnut Street, 5th Floor, Pasadena, California 91103
Auditor
KPMG LLP
Audited financials
Franchisor revenue
$171.7M
vs $182.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one IHOP unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,012,796
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $381K–$4.8M
Working capital
$
FDD reports $50K–$200K

Unlevered ROIC · per unit

11%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$302K
EBITDA margin
15.0%
Total invested
$2.7M
Payback
108 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 IHOP units return on equity?

Edit assumptions

Equity IRR · 5-yr

32.8%

4.13× MOIC

Year-1 DSCR

2.46×

EBITDA ÷ debt service

Equity required

$6.3M

on $16.1M purchase

Total debt

$9.8M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.1M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate casual dining breakfast/lunch restaurants serving pancakes, waffles, omelets, and American comfort food. Day-to-day operations include managing 24-7 or extended-hour service, overseeing kitchen and front-of-house staff (typically 30-80+ employees), inventory management, food cost control, and local marketing to drive traffic during competitive meal dayparts.

CEO
John Peyton
Founded
2014
FDD year
2026
States available
46

Item 7 · what it costs

The Vitals

Total investment
$381K – $4.8M
All-in to open one unit
Liquid capital
$50K – $200K
Cash you must have on hand
Franchise fee
$50K
Royalty
4.5%
Gross Sales · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.0M
Per unit, per year
Median gross sales
$2.0M
Item 19 type
Gross Sales
Sample size
1463 units
vs category median 15 · large
Range (low → high)
$288K$6.7M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank43th
vs Food & Beverage - Full Service peers
Investment cost rank51th
Lower investment ranks lower (better)
Royalty rate rank13th
Lower royalty = lower percentile (better)
Unit count rank99th
vs Food & Beverage - Full Service peers
Risk score rank12th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1,642
Opened
33
Last reporting year
Closed
39
Turnover rate
2.4%
Company-owned
12
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
-1.5%
Net unit change last year
3-yr CAGR
-1.7%
Compounded over last 3 years
2024
1,630-25
Franchised units
2025
1,655
Franchised units
2026
1,658
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 5 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 5 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
86
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

48
Risk · 0-100
STRONG48 / 100

IHOP presents meaningful investment risk due to declining unit growth, missing financial transparency (no Item 19 net income), extensive litigation history, and unproven profitability metrics relative to substantial capital requirements.

Score breakdown · what drove the 48 / 100 rating

  1. 01MINORUnit count declining 1.5% YoY indicates contracting system despite 1,642 locations
  2. 02MEDAverage net income not disclosed in Item 19 prevents ROI validation against $380k-$4.8M investment range
  3. 03HIGHExtensive litigation history including fraud, ADA compliance, and employment class actions suggests operational and compliance challenges
  4. 04MEDHigh royalty burden (4.5%) combined with undisclosed net income creates profitability uncertainty
  5. 05MINOREviction and restraining order actions against former franchisees indicate potential franchisor-franchisee relationship stress
  6. 06MINORWide investment range ($380k-$4.8M) suggests highly variable unit economics and performance unpredictability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Franchised Area
Protected territory
Yes
Initial term
20 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
22
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
42 hrs
On-the-job training
273 hrs
POS system
Tray POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(501) 771-••••
AR
(619) 656-••••
CA
(520) 323-••••
AZ

One-time purchase · CSV download · Validation questions included

FDD download

IHOP · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above