FranchiseVerdict
5 Star Nutrition logo
FV-00033·CAUTIONExcellent81

5 Star Nutrition

Health & Wellness - OtherFranchising since 2024Website
Investment
$153K – $286K
40th pct Other
Avg revenue
63rd pct Other
Royalty
7.5%
56th pct Other
Units
56
71st pct Other
SBA default

Bottom line

  • Total investment $153K – $286K including a $25K franchise fee, 7.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
5 Star Nutrition Franchising, LLC
Parent company
Defyned Brands, LLC
Incorporated in
Delaware
HQ
8500 Shoal Creek, Building 4, Suite 150, Austin, Texas 78757

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one 5 Star Nutrition unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $153K–$286K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

69%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$161K
EBITDA margin
21.5%
Total invested
$235K
Payback
17 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

5 Star Nutrition franchisees operate retail nutrition and supplement stores, selling protein powders, vitamins, pre-workout formulas, and dietary supplements. Day-to-day activities include point-of-sale transactions, product stocking, customer consultation on supplement selection, and membership/loyalty program management. Franchisees manage a protected territory with responsibility for local marketing and driving repeat customer traffic.

CEO
Brian Marver
Founded
2023
FDD year
2024
States available
20

Item 7 · what it costs

The Vitals

Total investment
$153K – $286K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$25K
Royalty
7.5%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
56
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
56
Corporate units in the system
% franchised
0%
vs corporate-owned
2022
0-4
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 20 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

20

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

5 Star Nutrition presents HIGH RISK due to corporate going concern status, multiple product liability and regulatory violations, missing financial disclosure, and unverified unit economics in a shrinking/stagnant 56-unit system.

Score breakdown · what drove the 72 / 100 rating

  1. 01HIGHGoing concern status is FALSE, indicating potential financial instability or restructuring at corporate level
  2. 02HIGHMultiple serious litigations including TCPA class action, Prop 65 product safety violations, and federal misdemeanor plea for misbranding dietary ingredients—core product integrity issues
  3. 03MEDNo disclosed average revenue or net income (Item 19) prevents ROI validation; combined with 56 units of unknown growth trajectory, profitability is unverifiable
  4. 04MINORHigh royalty rate (7.5%) paired with $25,000 franchise fee and required territory investment creates ongoing cost burden with unclear sales benchmarks
  5. 05HIGHFederal criminal plea agreement (USA v. Defyned Brands) for misbranding suggests regulatory compliance failures affecting the supplement/nutrition category

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes or circular area
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
42 hrs
On-the-job training
48 hrs
POS system
Designated point-of-sale/computer systems
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(517) 373-••••
MI
(415) 972-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

5 Star Nutrition · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above