5 Star NutritionFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A 5 Star Nutrition franchise requires a total initial investment of $153K – $286K, including a $25K franchise fee and an ongoing 7.5% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $153K – $286K
- 33rd pct Healthcare
- Avg gross sales
- N/A
- 48th pct Healthcare
- Royalty
- 7.5%
- 43rd pct Healthcare
- Units
- 56
- 56th pct Healthcare
- SBA default
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $153K – $286K including a $25K franchise fee, 7.5% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 85/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- 5 Star Nutrition Franchising, LLC
- Parent company
- Defyned Brands, LLC
- CEO title
- Chief Executive Officer
- Brian Marver
- Incorporated in
- DE
- HQ
- 8500 Shoal Creek, Building 4, Suite 150, Austin, Texas 78757
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
5 Star Nutrition franchisees operate retail nutrition and supplement stores, selling protein powders, vitamins, pre-workout formulas, and dietary supplements. Day-to-day activities include point-of-sale transactions, product stocking, customer consultation on supplement selection, and membership/loyalty program management. Franchisees manage a protected territory with responsibility for local marketing and driving repeat customer traffic.
- CEO
- Brian Marver
- Headquarters
- TX
- Founded
- 2023
- FDD year
- 2024
- States available
- 20
FDD Item 7 · 2024 filing · 16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $25K | $25K | |
| Utility and Security Deposits | $250 | $2K | |
| Business Licenses/Permits | $250 | $1K | |
| Construction/Leasehold Improvements | $9K | $40K | |
| Architect/Design Fees | $0 | $8K | |
| Rent (3 months) | $5K | $21K | |
| Signage | $11K | $28K | |
| Furniture, Fixtures and Equipment | $24K | $36K | |
| POS/Computer Software and Hardware | $12K | $20K | |
| Office Supplies | $500 | $1K | |
| Inventory | $40K | $55K | |
| Professional Services | $1K | $5K | |
| Insurance | $1K | $3K | |
| Training Expenses | $5K | $11K | |
| Initial Launch Marketing | $10K | $12K | |
| Additional Funds - Initial 3 months | $10K | $20K | |
| Total initial investment | $153K | $286K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $153K – $286K
- Better than avg vs category
- Liquid capital req'd
- $10K – $20K
- Better than avg vs category
- Franchise fee
- $25K – $25K
- Better than avg vs category
- Royalty
- 7.5%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.5% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $13K |
| Renewal fee | $6K |
| Total fee load | 8.5% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Healthcare averages
How 5 Star Nutrition Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 56
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 56
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 5
- Franchisor's next-year forecast
- Ceased ops
- 10.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 20 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
20
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
5 Star Nutrition presents HIGH RISK due to corporate going concern status, multiple product liability and regulatory violations, missing financial disclosure, and unverified unit economics in a shrinking/stagnant 56-unit system.
Litigation (Item 3)
Three cases disclosed: (1) Cranor v. 5 Star Nutrition, LLC - putative class action alleging TCPA violations for automated text messages, settled and dismissed with prejudice July 2021; (2) Environmental Research Center, Inc. v. Brick & Mortar Distributing, LLC and 5 Star Nutrition LLC - Proposition 65 action alleging failure to warn of exposure to listed chemicals (lead/cadmium), settled via Consent Judgment March 19, 2019, with $100,000 payment and warning/testing requirements for 29 products; (3) United States of America v. Defyned Brands/5 Star Nutrition - three misdemeanor counts of FDA misbranding (unrecognized dietary ingredient), resolved via guilty plea December 15, 2023, with $4.5 million penalty payable in 90 monthly installments.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
No audited financials on file
Score breakdown · what drove the 85 / 100 rating
- 01HIGHGoing concern status is FALSE, indicating potential financial instability or restructuring at corporate level
- 02HIGHMultiple serious litigations including TCPA class action, Prop 65 product safety violations, and federal misdemeanor plea for misbranding dietary ingredients—core product integrity issues
- 03MEDNo disclosed average revenue or net income (Item 19) prevents ROI validation; combined with 56 units of unknown growth trajectory, profitability is unverifiable
- 04MINORHigh royalty rate (7.5%) paired with $25,000 franchise fee and required territory investment creates ongoing cost burden with unclear sales benchmarks
- 05HIGHFederal criminal plea agreement (USA v. Defyned Brands) for misbranding suggests regulatory compliance failures affecting the supplement/nutrition category
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip codes or circular area |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 3 |
View Item 3 litigation summary
Three cases disclosed: (1) Cranor v. 5 Star Nutrition, LLC - putative class action alleging TCPA violations for automated text messages, settled and dismissed with prejudice July 2021; (2) Environmental Research Center, Inc. v. Brick & Mortar Distributing, LLC and 5 Star Nutrition LLC - Proposition 65 action alleging failure to warn of exposure to listed chemicals (lead/cadmium), settled via Consent Judgment March 19, 2019, with $100,000 payment and warning/testing requirements for 29 products; (3) United States of America v. Defyned Brands/5 Star Nutrition - three misdemeanor counts of FDA misbranding (unrecognized dietary ingredient), resolved via guilty plea December 15, 2023, with $4.5 million penalty payable in 90 monthly installments.
Items 10, 11
Training & Operations
- Classroom training
- 42 hrs
- On-the-job training
- 48 hrs
- Training location
- On-site
- Field support
- 24 hrs/yr
- On-site visits per year
- Time to open
- 9 mo
- From signing to launch
- POS system
- Designated point-of-sale/computer systems
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Designated point-of-sale/computer systems
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
5 Star Nutrition · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 5 Star Nutrition franchise?
The total investment to open a 5 Star Nutrition franchise ranges from $153K – $286K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 5 Star Nutrition franchise owners earn?
5 Star Nutrition does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is 5 Star Nutrition's franchise failure rate?
SBA 7(a) loan charge-off data is not available for 5 Star Nutrition (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many 5 Star Nutrition franchise locations are there?
As of their most recent FDD filing, 5 Star Nutrition has 56 total units in the United States, including 0 franchised units and 56 company-owned units.
Is 5 Star Nutrition a good franchise to buy?
FranchiseVerdict rates 5 Star Nutrition as a F-grade franchise with a risk score of 85 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.