Bottom line
- Total investment $156K – $215K including a $40K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
- System growing at 75.0% CAGR over 3 years with 21 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Wild Bill's unit return on the cash you put in?
Unlevered ROIC · per unit
53%
In Yale's "attractive" band (30–60%)
Overview
About
Wild Bill's franchisees operate specialty retail or service locations (likely outdoor/sporting goods, jerky, or novelty merchandise based on brand name). Day-to-day operations involve inventory management, point-of-sale transactions, customer service, and compliance with brand standards while remitting royalties on third-party product sales.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Wild Bill's presents caution-level risk due to lack of financial transparency, anemic unit growth, and ambiguous royalty terms that obscure true profitability potential.
Score breakdown · what drove the 59 / 100 rating
- 01MINORNo financial performance disclosure (Item 19) — cannot validate $155-215K investment ROI claims
- 02MINORMinimal unit growth of 7.7% YoY with only 21 locations suggests weak system momentum or saturation
- 03MINORVague royalty structure ('Up to 5%') creates uncertainty around actual take-home margins for franchisees
- 04HIGHNo going concern statement is a yellow flag for financial stability of franchisor support infrastructure
- 05MINORHigh franchise fee ($40K) relative to small unit base raises questions about franchisor revenue model dependency
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
3 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Wild Bill's · FDD (2025) PDF