Village Juice & KitchenFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A VILLAGE JUICE & KITCHEN franchise requires a total initial investment of $492K – $971K, including a $40K franchise fee and an ongoing 7.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $492K – $971K
- 32nd pct Service Resta…
- Avg gross sales
- N/A
- 28th pct Service Resta…
- Royalty
- 7.0%
- 42nd pct Service Resta…
- Units
- 6
- 15th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system contracted 20% year-over-year. Investigate why units are closing.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $492K – $971K including a $40K franchise fee, 7.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- VILLAGE JUICE CO. FRANCHISING, LLC
- Parent company
- VJCO, INC.
- CEO title
- Chief Executive Officer and President of Franchise Development
- Nathan B. Atkinson
- CEO experience
- 2018 yrs
- Years in role or industry
- Incorporated in
- NC
- HQ
- 900 Northwest Blvd., Winston-Salem, North Carolina 27101
- Auditor
- Thomas, Judy & Tucker, P.A.
- Audited financials
- Franchisor revenue
- $210K
- vs $202K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Overview
About
Village Juice & Kitchen franchisees operate quick-service restaurants specializing in fresh-pressed juices, smoothies, and prepared healthy food items. Day-to-day operations include inventory management of perishable produce, food preparation, customer service, and point-of-sale management. Franchisees are responsible for staffing, local marketing, lease negotiation, and maintaining brand standards across a protected territory.
- CEO
- Nathan B. Atkinson
- Headquarters
- NC
- Founded
- 2017
- FDD year
- 2024
- States available
- 2
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $25K | $50K |
| Equipment, build-out, other | $427K | $881K |
| Total initial investment | $492K | $971K |
Source: VILLAGE JUICE & KITCHEN 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $492K – $971K
- Better than avg vs category
- Liquid capital req'd
- $25K – $50K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 7.0%
- 7% of your Restaurant’s Gross Sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $2K |
| Training fee | $10K |
| Transfer fee | $25K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Full-Service Restaurants averages
How Village Juice & Kitchen Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 16.7%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Multi-unit owners
- 33.3%
- Net growth (yr3)
- -20.0%
- Net unit change last year
- 3-yr CAGR
- -20.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 0
- Franchisor's next-year forecast
- Continuity rate
- 80.0%
- Units that stayed open
- Ceased ops
- 16.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Contracting franchise system with severe financial opacity, declining unit count, and high investment burden relative to franchisor support capacity.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Thomas, Judy & Tucker, P.A.⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 100 / 100 rating
- 01MEDSystem contracting sharply: 6 units with -20% YoY decline indicates accelerating franchisee departures or closures
- 02MINORNo financial transparency: Franchisor refuses to disclose average unit revenue or net income (absent Item 19), preventing ROI validation
- 03MEDHigh capital requirement relative to system size: $491k-$970k investment in a 6-unit system suggests limited economies of scale and franchisor overhead burden on franchisees
- 04MEDRapid payback timeline unlikely: 7% royalty + high COGS for juice/prepared foods + undisclosed labor costs in small 6-unit system creates profitability risk
- 05MINORInadequate franchisee base for validation: Only 6 units makes it nearly impossible to find diverse references or identify systemic issues
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius or population-based |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 2 mi |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 45 days |
| Transfer requires consent | Yes |
| Termination notice | 15 days |
| Mandatory arbitration | Yes |
| Arbitration location | Winston Salem, North Carolina |
| Jury trial waiver | Yes |
| Governing law | North Carolina |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 24 hrs
- On-the-job training
- 178 hrs
- Training location
- On-site at franchisee's restaurant and corporate facility
- Ongoing training
- Required
- POS system
- Toast POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast POS
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
VILLAGE JUICE & KITCHEN · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a VILLAGE JUICE & KITCHEN franchise?
The total investment to open a VILLAGE JUICE & KITCHEN franchise ranges from $492K – $971K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do VILLAGE JUICE & KITCHEN franchise owners earn?
VILLAGE JUICE & KITCHEN does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is VILLAGE JUICE & KITCHEN's franchise failure rate?
SBA 7(a) loan charge-off data is not available for VILLAGE JUICE & KITCHEN (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many VILLAGE JUICE & KITCHEN franchise locations are there?
As of their most recent FDD filing, VILLAGE JUICE & KITCHEN has 6 total units in the United States, including 4 franchised units and 2 company-owned units.
Is VILLAGE JUICE & KITCHEN a good franchise to buy?
FranchiseVerdict rates VILLAGE JUICE & KITCHEN as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.