Village Juice & Kitchen
Bottom line
- Total investment $492K – $971K including a $40K franchise fee, 7.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one VILLAGE JUICE & KITCHEN unit return on the cash you put in?
Unlevered ROIC · per unit
15%
Below typical band (30–60%)
Overview
About
Village Juice & Kitchen franchisees operate quick-service restaurants specializing in fresh-pressed juices, smoothies, and prepared healthy food items. Day-to-day operations include inventory management of perishable produce, food preparation, customer service, and point-of-sale management. Franchisees are responsible for staffing, local marketing, lease negotiation, and maintaining brand standards across a protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Contracting franchise system with severe financial opacity, declining unit count, and high investment burden relative to franchisor support capacity.
Score breakdown · what drove the 65 / 100 rating
- 01MEDSystem contracting sharply: 6 units with -20% YoY decline indicates accelerating franchisee departures or closures
- 02MINORNo financial transparency: Franchisor refuses to disclose average unit revenue or net income (absent Item 19), preventing ROI validation
- 03MEDHigh capital requirement relative to system size: $491k-$970k investment in a 6-unit system suggests limited economies of scale and franchisor overhead burden on franchisees
- 04MEDRapid payback timeline unlikely: 7% royalty + high COGS for juice/prepared foods + undisclosed labor costs in small 6-unit system creates profitability risk
- 05MINORInadequate franchisee base for validation: Only 6 units makes it nearly impossible to find diverse references or identify systemic issues
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
26 numbers
One-time purchase · CSV download · Validation questions included
FDD download
VILLAGE JUICE & KITCHEN · FDD (2024) PDF