Two Maids Franchise Cost, Revenue & Review 2026
- Investment
- $93K – $150K
- Disclosed sales
- $580K
- gross sales, not profit
- SBA charge-off
- Limited · 70 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Two Maids is a residential cleaning franchise providing recurring house cleaning with trained teams and a pay-for-performance model. Franchisees run a route-based operation managing crews, scheduling, and customer retention in a territory.
FranchiseVerdict summary · 2026
A TWO MAIDS franchise requires a total initial investment of $93K – $150K, including a $20K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average revenue per territory was $580K. This franchisor reports Item 19 per territory rather than per outlet, so the figure is not comparable with per-outlet averages[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 7 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $93K – $150K
- 33rd pct Cleaning & Ma…
- Avg gross sales
- $580K
- Per territory, not per outlet
- Royalty
- 7.0%
- 38th pct Cleaning & Ma…
- Units
- 144
- 70th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $93K – $150K including a $20K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage revenue per territory of $580K/year. Averaged per territory, not per outlet - not comparable with per-outlet figures.
- RISKVerdict A (Strongest tier), verdict score 74/100 (higher is better).
- GROWTHPositive: net +26 franchised outlets in the latest year (32 opened, 6 closed) (Item 20).
- GROWTHSystem growing at 45.5% CAGR over 3 years with 144 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Two Maids Franchising, LLC
- Parent company
- Home Franchise Concepts, LLC
- FDD Item 1, page 9 of the 2025 FDD
- Ultimate parent
- JM Family Enterprises, Inc.
- FDD Item 1, page 9 of the 2025 FDD
- Predecessor
- Two Maids of the Southeast, Inc.
- Prior franchisor entity
- CEO title
- Group President
- Paul Ebert
- Incorporated in
- Alabama
- HQ
- 505 20th Street North, Suite 975, Birmingham, Alabama 35203
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $10.9M
- vs $10.2M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Order Processing Services
- AdvantaClean Equipment Rental
- Aussie Pet Mobile
- Lightspeed Restoration
- Organized Spaces
- HFC KTU
- Loss Control and Recovery
- American Decorative Coatings
- AdvantaClean Systems
- Budget Blinds
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 9
8 other brands on this site name JM Family Enterprises, Inc. as parent or ultimate parent in their own FDD.
- AdvantaCleanD
- Aussie Pet MobileC
- BATH TUNE-UPB
- BUDGET BLINDSB
- CONCRETE CRAFTD
- PREMIERGARAGEB
- THE TAILORED CLOSETB
- Tailored LivingC
Portfolio: Home Franchise Concepts
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Paul Ebert
- Headquarters
- AL
- Founded
- 2013
- FDD year
- 2025
- States available
- 33
Can you afford it, and what does the money buy?
Entry cost runs 28% below the typical cleaning & maintenance franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $20K | $20K |
| Working capital (3–6 mo) | $10K | $40K |
| Equipment, build-out, other | $63K | $90K |
| Total initial investment | $93K | $150K |
Source: TWO MAIDS 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $93K – $150K
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $40K
- Top 40% of category vs category
- Franchise fee
- $20K – $20K
- Top 40% of category vs category
- Royalty
- 7.0%
- Tiered by sales volume · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $650 |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 8% above the cleaning & maintenance norm.
Averaged per territory, not per outlet - not comparable with per-outlet figures
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for TWO MAIDS until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$147K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one TWO MAIDS unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Averaged per territory, not per outlet - not comparable with per-outlet figures
- Avg gross sales
- $580K
- Per territory, per year — not per outlet
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 86 territories
- vs category median 32 · large
- Range (low → high)
- $20K→$1.8MCited, not corroborated — printed on page 54 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
The average territory generates $580K/year in gross sales.
Fee burden
Total ongoing fee load of 9.0% (near the Cleaning & Maintenance median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 45.5% CAGR over 3 years across 144 units — operators are staying and new ones are joining.
Multi-unit rate
50% of franchisees own multiple units, a moderate multi-unit rate.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How Two Maids Compares
Per territory, not per outlet - the category median is per-outlet only, so no comparison is shown
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 144
- Opened
- 32
- Last reporting year
- Closed
- 6
- Turnover rate
- 4.2%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Multi-unit owners
- 50.0%
- Net growth (3-yr)
- +45.5%
- Net unit change over 3 years
- 3-yr CAGR
- +45.5%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Transfer rate
- 6.9%
- Owners selling to other franchisees
- Termination rate
- 1.4%
- Franchisor-initiated terminations
- Ceased ops
- 2.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 34 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
151 current owners across 33 states; 7 former (terminated, transferred or not renewed) listed separately.
- TX 21
- FL 20
- GA 10
- VA 7
- AL 6
- NC 6
- AZ 5
- CO 5
- IL 5
- MD 5
- MI 5
- MN 5
- +21 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 70
- Loan volume
- $11.6M
- Median loan
- $166K
- average
- Charge-off rate
- Limited · 70 loans
- Limited SBA coverage: 70 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 70 loans
- 5-yr charge-off
- Limited · 70 loans
- Loans approved 2021+
- Active lenders
- 13
- Defaults
- 2
Vintage analysis
Two Maids charge-off rate by loan vintage
Top lenders financing Two Maids franchisees
Showing 3 of 13 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Two Maids from SBA 7(a) FOIA data.
Top SBA lenders
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Midwest Savings Bank National Association | 44 | $6.6M | 16.7% |
| 2 | The Huntington National Bank | 6 | $731K | N/A |
| 3 | First Bank of the Lake | 4 | $666K | N/A |
| 4 | BayFirst National Bank | 2 | $199K | 0.0% |
| 5 | Celtic Bank Corporation | 2 | $284K | 100.0% |
| 6 | Readycap Lending, LLC | 2 | $343K | N/A |
| 7 | Mission Valley Bank | 2 | $855K | N/A |
| 8 | Citizens Bank | 2 | $493K | N/A |
| 9 | Florida Capital Bank, National Association | 1 | $286K | 0.0% |
| 10 | Stearns Bank National Association | 1 | $142K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 11 | 0 | 0.0% |
| FLFlorida | 10 | 0 | 0.0% |
| NJNew Jersey | 5 | 0 | -- |
| WAWashington | 5 | 0 | -- |
| OHOhio | 4 | 1 | 100.0% |
| CACalifornia | 3 | 0 | -- |
| MDMaryland | 3 | 0 | -- |
| MIMichigan | 3 | 0 | -- |
| WIWisconsin | 3 | 0 | -- |
| AZArizona | 2 | 0 | 0.0% |
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One disclosed litigation matter, but it is an old 2006 consent order involving an affiliate (Aussie Pet Mobile) under prior ownership, so low weight. Positive net worth of $2.6M offset by a small net loss of -$119,952 on $10.86M revenue. Strong 45.5% net growth across 144 franchised units.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
Administrative proceeding before Maryland Securities Commissioner (Case No. 2004-0162, 2005). Aussie Pet Mobile, Inc. entered into Consent Order on January 25, 2006 requiring cease and desist from franchise offer/sale violations of Maryland Franchise Law. No monetary sanctions. Required rescission of franchise agreements with one former franchisee lacking proper disclosure and implementation of new compliance procedures.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 74 / 100 verdict
- 01HIGHSingle old affiliate litigation matter (2006, prior ownership) - low weight
- 02MINORSmall net loss: -$119,952 on $10.86M revenue
- 03MINORMitigant: positive net worth $2.6M, 45.5% net growth, no turnover
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Jefferson County, Alabama |
| Jury trial waiver | Yes |
| Governing law | Alabama |
| Litigation count | 1 |
View Item 3 litigation summary
Administrative proceeding before Maryland Securities Commissioner (Case No. 2004-0162, 2005). Aussie Pet Mobile, Inc. entered into Consent Order on January 25, 2006 requiring cease and desist from franchise offer/sale violations of Maryland Franchise Law. No monetary sanctions. Required rescission of franchise agreements with one former franchisee lacking proper disclosure and implementation of new compliance procedures.
Items 10, 11
Training & Operations
- Classroom training
- 45 hrs
- On-the-job training
- 32 hrs
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisee proposes, franchisor approves
- Franchisor financing
- Offered
- Item 10
- POS system
- CRM System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM System
Item 20 · call current owners
Franchisee Contacts
158 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a TWO MAIDS franchise?
The total investment to open a TWO MAIDS franchise ranges from $93K – $150K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do TWO MAIDS franchise owners earn?
According to Item 19 of the TWO MAIDS FDD, the average gross sales per unit is $580K. Important context: Averaged per territory, not per outlet - not comparable with per-outlet figures. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns TWO MAIDS?
TWO MAIDS is franchised by Two Maids Franchising, LLC. Its parent company is Home Franchise Concepts, LLC. The ultimate parent named in the FDD is JM Family Enterprises, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the TWO MAIDS FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the TWO MAIDS FDD and qualifies whose outlets they describe.
What is TWO MAIDS's franchise failure rate?
SBA 7(a) loan charge-off data is not available for TWO MAIDS (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many TWO MAIDS franchise locations are there?
As of their most recent FDD filing, TWO MAIDS has 144 total units in the United States, including 144 franchised units and 0 company-owned units. 32 new units were opened in the latest reporting year.
Is TWO MAIDS a good franchise to buy?
FranchiseVerdict rates TWO MAIDS as a A-grade franchise with a verdict score of 74 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent TWO MAIDS, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.