Two MaidsFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A TWO MAIDS franchise requires a total initial investment of $93K – $150K, including a $20K franchise fee. Per the 2025 FDD, average unit revenue was $580K[2]. SBA 7(a) loans show a 22.2% charge-off rate across 70 loans[1]. Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $93K – $150K
- 31st pct Cleaning & Ma…
- Avg gross sales
- $580K
- 23rd pct Cleaning & Ma…
- Royalty
- N/A
- Units
- 144
- 68th pct Cleaning & Ma…
- SBA default
- 22.2%
- system-wide median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 4.8x in gross revenue, well above the typical 1.5-2.5x range.
22.2% of SBA loans charged off across 70 loans, above the 16% franchise average.
Franchised units fell from 144 to 99 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $93K – $150K including a $20K franchise fee.
- Average unit revenue of $580K/year (median $486K).
- Verdict B (Above Average) with a risk score of 55/100. SBA loan charge-off rate of 22.2% across 70 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 45.5% CAGR over 3 years with 144 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- TWO MAIDS FRANCHISING, LLC
- Parent company
- Home Franchise Concepts, LLC
- Ultimate parent
- JM Family Enterprises, Inc.
- Predecessor
- DCHFamily
- Prior franchisor entity
- CEO title
- Group President
- Paul Ebert
- Incorporated in
- AL
- HQ
- 505 20th Street North, Suite 975, Birmingham, Alabama 35203
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $10.2M
- vs $10.9M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Order Processing Services
- AdvantaClean Equipment Rental
- Aussie Pet Mobile
- Lightspeed Restoration
- Organized Spaces
- HFC KTU
- Loss Control and Recovery
- American Decorative Coatings
- AdvantaClean Systems
- Budget Blinds
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Two Maids franchisees operate residential and commercial cleaning services, managing teams of cleaners who perform scheduled house cleaning, move-in/move-out services, and property maintenance. Day-to-day operations involve customer acquisition, staff scheduling/training, quality control, and recurring revenue management from subscription-based cleaning contracts.
- CEO
- Paul Ebert
- Headquarters
- AL
- Founded
- 2013
- FDD year
- 2025
- States available
- 33
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $20K | $20K |
| Working capital (3–6 mo) | $10K | $40K |
| Equipment, build-out, other | $63K | $90K |
| Total initial investment | $93K | $150K |
Source: TWO MAIDS 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$64K
11.0% margin
Unlevered ROIC
44%
EBITDA / total invested capital
Payback
28 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $93K – $150K
- Better than avg vs category
- Liquid capital req'd
- $10K – $40K
- Better than avg vs category
- Franchise fee
- $17K – $20K
- Better than avg vs category
- Royalty
- Blended rate from 7.0% to 4.0% of Gross Revenue
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 7.0% - 4.0% of Gross Revenue or $500 per month for first year and $1,500 per month thereafter |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $650 |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $580K
- Per unit, per year
- Median gross sales
- $486K
- Item 19 type
- Actual Performance of Outlets
- Sample size
- 86 units
- vs category median 31 · large
- Range (low → high)
- $20K→$1.8M
- Cohort dispersion (min → max)
- Quartile band
- $495K→$1.2M
- Bottom 25% → top 25%
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 204 Cleaning & Maintenance brands
Revenue is 4.8x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Cleaning & Maintenance averages
How Two Maids Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 144
- Opened
- 32
- Last reporting year
- Closed
- 6
- Turnover rate
- 4.2%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 50.0%
- Net growth (yr3)
- +22.0%
- Net unit change last year
- 3-yr CAGR
- +45.5%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 26
- Closed (3yr)
- 3
- Terminated (3yr)
- 2
- Transfers (3yr)
- 10
- Transfer rate
- 6.9%
- Owners selling to other franchisees
- Termination rate
- 1.4%
- Franchisor-initiated terminations
- Ceased ops
- 2.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 35 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 70
- Loan volume
- $11.6M
- Median loan
- $166K
- average
- Charge-off rate
- 22.2%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 20.0%
- Loans approved 2021+
- Active lenders
- 13
- Defaults
- 2
Explore lender portfolios on Bank Reports or regional data on State Reports.
A 22.2% charge-off rate means roughly 1 in 5 franchisees failed to repay their SBA loan. Investigate what changed.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Two Maids presents moderate-to-cautionary risk: rapid growth and low entry cost are offset by missing net income data, prior regulatory litigation, and opaque royalty tiers that could compress margins for early-stage operators.
Litigation (Item 3)
Administrative proceeding before Maryland Securities Commissioner (Case No. 2004-0162, 2005). Aussie Pet Mobile, Inc. entered into Consent Order on January 25, 2006 requiring cease and desist from franchise offer/sale violations of Maryland Franchise Law. No monetary sanctions. Required rescission of franchise agreements with one former franchisee lacking proper disclosure and implementation of new compliance procedures.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 55 / 100 rating
- 01MEDNet income not disclosed in FDD — cannot validate true profitability despite $580K average revenue claim
- 02HIGHHistorical litigation involving franchisor (Aussie Pet Mobile) for Maryland Franchise Law compliance raises regulatory/disclosure concerns
- 03MINORBlended royalty structure (7.0%-4.0%) creates revenue uncertainty and potential cash flow pressure for newer franchisees at higher tiers
- 04MINOR144 units with 22% YoY growth suggests strong expansion but lacks multi-year stability data and unit economics transparency
- 05MEDHigh initial investment ($93K-$150K) relative to disclosed revenue lacks corresponding net income disclosure for ROI validation
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Zip Codes |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Jefferson County, Alabama |
| Jury trial waiver | Yes |
| Governing law | Alabama |
| Litigation count | 1 |
View Item 3 litigation summary
Administrative proceeding before Maryland Securities Commissioner (Case No. 2004-0162, 2005). Aussie Pet Mobile, Inc. entered into Consent Order on January 25, 2006 requiring cease and desist from franchise offer/sale violations of Maryland Franchise Law. No monetary sanctions. Required rescission of franchise agreements with one former franchisee lacking proper disclosure and implementation of new compliance procedures.
Items 10, 11
Training & Operations
- Classroom training
- 45 hrs
- On-the-job training
- 32 hrs
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Franchisor financing
- Offered
- Item 10
- POS system
- CRM System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM System
Item 20 · call current owners
Franchisee Contacts
162 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
TWO MAIDS · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a TWO MAIDS franchise?
The total investment to open a TWO MAIDS franchise ranges from $93K – $150K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do TWO MAIDS franchise owners earn?
According to Item 19 of the TWO MAIDS FDD, the average gross sales per unit is $580K. The median is $486K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is TWO MAIDS's franchise failure rate?
Based on SBA 7(a) loan data, TWO MAIDS has a charge-off rate of 22.2% across 70 loans, meaning 22.2% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many TWO MAIDS franchise locations are there?
As of their most recent FDD filing, TWO MAIDS has 144 total units in the United States, including 144 franchised units and 0 company-owned units. 32 new units were opened in the latest reporting year.
Is TWO MAIDS a good franchise to buy?
FranchiseVerdict rates TWO MAIDS as a B-grade franchise with a risk score of 55 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.