FranchiseVerdict
TWO MAIDS logo
FV-02823·STRONGExcellent95

Two Maids

Cleaning - Commercial & JanitorialFranchising since 2013Website
Investment
$93K – $150K
40th pct Commercial & …
Avg revenue
$580K
29th pct Commercial & …
Royalty
Units
144
78th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $93K – $150K including a $20K franchise fee.
  • Average unit revenue of $580K/year (median $486K).
  • Rated STRONG with a risk score of 39/100. SBA loan default rate of 0.0% across 157 loans (below the industry average).
  • System growing at 45.5% CAGR over 3 years with 144 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
TWO MAIDS FRANCHISING, LLC
Parent company
Home Franchise Concepts, LLC
Incorporated in
Alabama
HQ
505 20th Street North, Suite 975, Birmingham, Alabama 35203
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$10.2M
vs $10.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one TWO MAIDS unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $580,260
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $93K–$150K
Working capital
$
FDD reports $10K–$40K

Unlevered ROIC · per unit

44%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$64K
EBITDA margin
11.0%
Total invested
$147K
Payback
28 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 TWO MAIDS units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$464K

on $2.3M purchase

Total debt

$1.9M

SBA $1.2M + senior + seller note

Overview

About

Two Maids franchisees operate residential and commercial cleaning services, managing teams of cleaners who perform scheduled house cleaning, move-in/move-out services, and property maintenance. Day-to-day operations involve customer acquisition, staff scheduling/training, quality control, and recurring revenue management from subscription-based cleaning contracts.

CEO
Paul Ebert
Founded
2013
FDD year
2025
States available
33

Item 7 · what it costs

The Vitals

Total investment
$93K – $150K
All-in to open one unit
Liquid capital
$10K – $40K
Cash you must have on hand
Franchise fee
$20K
Royalty
Blended rate from 7.0% to 4.0% of Gross Revenue
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$580K
Per unit, per year
Median gross sales
$486K
Item 19 type
Actual Performance of Outlets
Sample size
86 units
vs category median 32 · large
Range (low → high)
$20K$1.8M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank29th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank40th
Lower investment ranks lower (better)
Royalty rate rank66th
Lower royalty = lower percentile (better)
Unit count rank78th
vs Cleaning - Commercial & Janitorial peers
Risk score rank3th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
144
Opened
32
Last reporting year
Closed
6
Turnover rate
4.2%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
50.0%
Net growth (yr3)
+22.0%
Net unit change last year
3-yr CAGR
+45.5%
Compounded over last 3 years
2023
144+26
Franchised units
2024
118
Franchised units
2025
99
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 28 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 28 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
157
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

39
Risk · 0-100
STRONG39 / 100

Two Maids presents moderate-to-cautionary risk: rapid growth and low entry cost are offset by missing net income data, prior regulatory litigation, and opaque royalty tiers that could compress margins for early-stage operators.

Score breakdown · what drove the 39 / 100 rating

  1. 01MEDNet income not disclosed in FDD — cannot validate true profitability despite $580K average revenue claim
  2. 02HIGHHistorical litigation involving franchisor (Aussie Pet Mobile) for Maryland Franchise Law compliance raises regulatory/disclosure concerns
  3. 03MINORBlended royalty structure (7.0%-4.0%) creates revenue uncertainty and potential cash flow pressure for newer franchisees at higher tiers
  4. 04MINOR144 units with 22% YoY growth suggests strong expansion but lacks multi-year stability data and unit economics transparency
  5. 05MEDHigh initial investment ($93K-$150K) relative to disclosed revenue lacks corresponding net income disclosure for ROI validation

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Alabama

Item 11

Training & Operations

Classroom training
45 hrs
On-the-job training
32 hrs
POS system
CRM System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(714) 462-••••
CA
(914) 902-••••
NY
(352) 316-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

TWO MAIDS · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above