Two Maids Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Two Maids is a residential cleaning franchise providing recurring house cleaning with trained teams and a pay-for-performance model. Franchisees run a route-based operation managing crews, scheduling, and customer retention in a territory.
FranchiseVerdict summary · 2026
A TWO MAIDS franchise requires a total initial investment of $93K – $150K, including a $20K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $93K – $150K
- 31st pct Cleaning & Ma…
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 144
- 70th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $93K – $150K including a $20K franchise fee.
- RETURNSItem 19 reports Actual Performance of Outlets rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict A (Strongest tier), verdict score 74/100 (higher is better).
- GROWTHSystem growing at 45.5% CAGR over 3 years with 144 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Two Maids Franchising, LLC
- Parent company
- Home Franchise Concepts, LLC
- Ultimate parent
- JM Family Enterprises, Inc.
- Predecessor
- Two Maids of the Southeast, Inc.
- Prior franchisor entity
- CEO title
- Group President
- Paul Ebert
- Incorporated in
- Alabama
- HQ
- 505 20th Street North, Suite 975, Birmingham, Alabama 35203
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $10.2M
- vs $10.9M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Order Processing Services
- AdvantaClean Equipment Rental
- Aussie Pet Mobile
- Lightspeed Restoration
- Organized Spaces
- HFC KTU
- Loss Control and Recovery
- American Decorative Coatings
- AdvantaClean Systems
- Budget Blinds
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Paul Ebert
- Headquarters
- AL
- Founded
- 2013
- FDD year
- 2025
- States available
- 33
Can you afford it, and what does the money buy?
Entry cost runs 61% below the typical cleaning & maintenance franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $20K | $20K |
| Working capital (3–6 mo) | $10K | $40K |
| Equipment, build-out, other | $63K | $90K |
| Total initial investment | $93K | $150K |
Source: TWO MAIDS 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $93K – $150K
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $40K
- Top 40% of category vs category
- Franchise fee
- $20K – $20K
- Top 40% of category vs category
- Royalty
- Blended rate from 7.0% to 4.0% of Gross Revenue
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 7.0% - 4.0% of Gross Revenue or $500 per month for first year and $1,500 per month thereafter |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $650 |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
TWO MAIDS did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one TWO MAIDS unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
56%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Item 19 type
- Actual Performance of Outlets
- Sample size
- 86
- vs category median 32 · large
- Range (low → high)
- $20K→$1.8M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 192 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Cleaning & Maintenance average).
Disclosure
Item 19 reports Actual Performance of Outlets rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 45.5% CAGR over 3 years across 144 units — operators are staying and new ones are joining.
Multi-unit rate
50% of franchisees own multiple units, a moderate multi-unit rate.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance averages
How Two Maids Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 144
- Opened
- 32
- Last reporting year
- Closed
- 6
- Turnover rate
- 4.2%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Multi-unit owners
- 50.0%
- Net growth (3-yr)
- +45.5%
- Net unit change over 3 years
- 3-yr CAGR
- +45.5%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 32
- Closed (3yr)
- 3
- Terminated (3yr)
- 3
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 10
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 6.9%
- Owners selling to other franchisees
- Termination rate
- 1.4%
- Franchisor-initiated terminations
- Ceased ops
- 2.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 34 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 70
- Loan volume
- $11.6M
- Median loan
- $166K
- average
- Charge-off rate
- N/A
- no resolved loans yet — rate needs a terminal outcome
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 13
- Defaults
- 2
Vintage analysis
Two Maids charge-off rate by loan vintage
Top lenders financing Two Maids franchisees
Showing 3 of 13 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Two Maids's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 20 states
- Startup risk premium and job creation velocity
Instant access. No subscription.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One disclosed litigation matter, but it is an old 2006 consent order involving an affiliate (Aussie Pet Mobile) under prior ownership, so low weight. Positive net worth of $2.6M offset by a small net loss of -$119,952 on $10.86M revenue. Strong 45.5% net growth across 144 franchised units.
Litigation (Item 3)
Administrative proceeding before Maryland Securities Commissioner (Case No. 2004-0162, 2005). Aussie Pet Mobile, Inc. entered into Consent Order on January 25, 2006 requiring cease and desist from franchise offer/sale violations of Maryland Franchise Law. No monetary sanctions. Required rescission of franchise agreements with one former franchisee lacking proper disclosure and implementation of new compliance procedures.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 74 / 100 verdict
- 01HIGHSingle old affiliate litigation matter (2006, prior ownership) - low weight
- 02MINORSmall net loss: -$119,952 on $10.86M revenue
- 03MINORMitigant: positive net worth $2.6M, 45.5% net growth, no turnover
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Zip Codes |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Jefferson County, Alabama |
| Jury trial waiver | Yes |
| Governing law | Alabama |
| Litigation count | 1 |
View Item 3 litigation summary
Administrative proceeding before Maryland Securities Commissioner (Case No. 2004-0162, 2005). Aussie Pet Mobile, Inc. entered into Consent Order on January 25, 2006 requiring cease and desist from franchise offer/sale violations of Maryland Franchise Law. No monetary sanctions. Required rescission of franchise agreements with one former franchisee lacking proper disclosure and implementation of new compliance procedures.
Items 10, 11
Training & Operations
- Classroom training
- 45 hrs
- On-the-job training
- 32 hrs
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Franchisor financing
- Offered
- Item 10
- POS system
- CRM System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM System
Item 20 · call current owners
Franchisee Contacts
158 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
TWO MAIDS · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a TWO MAIDS franchise?
The total investment to open a TWO MAIDS franchise ranges from $93K – $150K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do TWO MAIDS franchise owners earn?
TWO MAIDS does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the TWO MAIDS FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the TWO MAIDS FDD and qualifies whose outlets they describe.
What is TWO MAIDS's franchise failure rate?
SBA 7(a) loan charge-off data is not available for TWO MAIDS (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many TWO MAIDS franchise locations are there?
As of their most recent FDD filing, TWO MAIDS has 144 total units in the United States, including 144 franchised units and 0 company-owned units. 32 new units were opened in the latest reporting year.
Is TWO MAIDS a good franchise to buy?
FranchiseVerdict rates TWO MAIDS as a A-grade franchise with a verdict score of 74 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent TWO MAIDS, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.