The PicklrFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A THE PICKLR franchise requires a total initial investment of $1.3M – $2.1M, including a $60K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.1M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $1.3M – $2.1M
- 36th pct Recreation & …
- Avg gross sales
- $1.1M
- 15th pct Recreation & …
- Royalty
- 7.0%
- 18th pct Recreation & …
- Units
- 24
- 26th pct Recreation & …
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Recreation & Entertainment · color = vs category peers
Green = >15% above Recreation & Entertainment avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.7x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $1.3M – $2.1M including a $60K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $1.1M/year (median $1.1M).
- Verdict A (Top Quintile) with a risk score of 51/100.
- Emerging franchise: only 3 years of franchising with 24 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Picklr Franchise Inc.
- Parent company
- Picklr, Inc.
- Incorporated in
- UT
- HQ
- 559 S. Deseret Drive, Kaysville, UT 84037
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $213K
- vs $3.5M prior year
Overview
About
THE PICKLR franchisees operate casual dining or QSR establishments focused on pickleball-themed food/beverage service, likely combining sports entertainment venue management with food preparation and customer service. Daily operations involve managing court reservations, food ordering/preparation, inventory, staff scheduling, and venue maintenance while potentially hosting leagues or tournaments.
- CEO
- Jorge Barragan
- Headquarters
- UT
- Founded
- 2023
- FDD year
- 2025
- States available
- 9
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $25K | $100K |
| Equipment, build-out, other | $1.2M | $1.9M |
| Total initial investment | $1.3M | $2.1M |
Source: THE PICKLR 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$154K
14.0% margin
Unlevered ROIC
9%
EBITDA / total invested capital
Payback
11.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $1.3M – $2.1M
- Better than avg vs category
- Liquid capital req'd
- $25K – $100K
- Better than avg vs category
- Franchise fee
- $60K – $60K
- Better than avg vs category
- Royalty
- 7.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $1K |
| Transfer fee | $50 |
| Renewal fee | $10K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $1.1M
- Per unit, per year
- Median gross sales
- $1.1M
- Item 19 type
- Actual
- Sample size
- 4 units
- vs category median 5
- Range (low → high)
- $767K→$1.4M
- Cohort dispersion (min → max)
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 176 Recreation & Entertainment brands
Revenue is only 0.7x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Recreation & Entertainment averages
How The Picklr Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 24
- Opened
- 21
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 92%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 31 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 9 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 9
- Loan volume
- $12.9M
- Median loan
- $1.4M
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into The Picklr's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 5 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Explosive but unverified growth, razor-thin unit profitability, and absence of financial disclosures present significant risk for prospective franchisees despite no litigation history.
Audited financials (Item 21)
Yes · Kezos & Dunlavy
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 51 / 100 rating
- 01MINORExtreme unit growth (2100% YoY) suggests either unreliable historical data or unsustainable expansion that may indicate quality control and support issues
- 02MINORNet income of $22.93 is extraordinarily low relative to $1.1M average revenue (2.08% net margin) — raises serious questions about unit economics and profitability claims
- 03MEDNo Item 19 (Financial Performance Representation) disclosed despite aggressive franchisee recruitment, making revenue/profit claims unverifiable
- 04HIGHGoing Concern flag is FALSE but unusually emphasized — suggests franchisor may have had going concern issues that are now resolved but warrant investigation
- 05MINORHigh royalty rate (7%) combined with minimal net margins creates cash flow risk for franchisees, especially early in operation
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Zip codes |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Utah |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 76 hrs
- POS system
- PlaybyPoint
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: PlaybyPoint
Item 20 · call current owners
Franchisee Contacts
41 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
THE PICKLR · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a THE PICKLR franchise?
The total investment to open a THE PICKLR franchise ranges from $1.3M – $2.1M, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do THE PICKLR franchise owners earn?
According to Item 19 of the THE PICKLR FDD, the average gross sales per unit is $1.1M. The median is $1.1M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is THE PICKLR's franchise failure rate?
SBA 7(a) loan charge-off data is not available for THE PICKLR (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many THE PICKLR franchise locations are there?
As of their most recent FDD filing, THE PICKLR has 24 total units in the United States, including 0 franchised units and 2 company-owned units. 21 new units were opened in the latest reporting year.
Is THE PICKLR a good franchise to buy?
FranchiseVerdict rates THE PICKLR as a A-grade franchise with a risk score of 51 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent THE PICKLR, you can request corrections or provide updated information.
Claim this brandOther Recreation & Entertainment franchises
Compare similar franchise opportunities in the Recreation & Entertainment category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.