FranchiseVerdict
THE PICKLR logo
FV-02691·STRONGExcellent95

The Picklr

OtherFranchising since 2023Website
Investment
$1.3M – $2.1M
93rd pct Other
Avg revenue
$1.1M
32nd pct Other
Royalty
7.0%
33rd pct Other
Units
24
52nd pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.3M – $2.1M including a $60K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $1.1M/year (median $1.1M).
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 20 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 24 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Picklr Franchise Inc.
Parent company
Picklr, Inc.
Incorporated in
Utah
HQ
559 S. Deseret Drive, Kaysville, UT 84037
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$213K
vs $3.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one THE PICKLR unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,101,660
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.3M–$2.1M
Working capital
$
FDD reports $25K–$100K

Unlevered ROIC · per unit

9%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$154K
EBITDA margin
14.0%
Total invested
$1.7M
Payback
136 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 THE PICKLR units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.5M

on $7.7M purchase

Total debt

$6.2M

SBA $3.9M + senior + seller note

Overview

About

THE PICKLR franchisees operate casual dining or QSR establishments focused on pickleball-themed food/beverage service, likely combining sports entertainment venue management with food preparation and customer service. Daily operations involve managing court reservations, food ordering/preparation, inventory, staff scheduling, and venue maintenance while potentially hosting leagues or tournaments.

CEO
Jorge Barragan
Founded
2023
FDD year
2025
States available
9

Item 7 · what it costs

The Vitals

Total investment
$1.3M – $2.1M
All-in to open one unit
Liquid capital
$25K – $100K
Cash you must have on hand
Franchise fee
$60K
Royalty
7.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
Effectively never
Investment too high vs revenue to recover

Item 19

Financial Performance

Avg gross sales
$1.1M
Per unit, per year
Median gross sales
$1.1M
Item 19 type
Actual
Sample size
4 units
vs category median 20 · small
Range (low → high)
$767K$1.4M
Cohort dispersion
Transparency
7 / 5
vs category median 3 / 5 · above
Revenue rank32th
vs Other peers
Investment cost rank93th
Lower investment ranks lower (better)
Royalty rate rank33th
Lower royalty = lower percentile (better)
Unit count rank52th
vs Other peers
Risk score rank24th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
24
Opened
21
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
92%
vs corporate-owned
Net growth (yr3)
Outlier (see FDD)
Likely small-sample artifact
2023
22+17
Franchised units
2024
1
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 31 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 31 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
20
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Explosive but unverified growth, razor-thin unit profitability, and absence of financial disclosures present significant risk for prospective franchisees despite no litigation history.

Score breakdown · what drove the 54 / 100 rating

  1. 01MINORExtreme unit growth (2100% YoY) suggests either unreliable historical data or unsustainable expansion that may indicate quality control and support issues
  2. 02MINORNet income of $22.93 is extraordinarily low relative to $1.1M average revenue (2.08% net margin) — raises serious questions about unit economics and profitability claims
  3. 03MEDNo Item 19 (Financial Performance Representation) disclosed despite aggressive franchisee recruitment, making revenue/profit claims unverifiable
  4. 04HIGHGoing Concern flag is FALSE but unusually emphasized — suggests franchisor may have had going concern issues that are now resolved but warrant investigation
  5. 05MINORHigh royalty rate (7%) combined with minimal net margins creates cash flow risk for franchisees, especially early in operation

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
76 hrs
POS system
PlaybyPoint
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

41 numbers

Locked
(504) 342-••••
LA
(603) 271-••••
NH
(213) 576-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

THE PICKLR · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above