FranchiseVerdict
The Casual Pint logo
FV-02611·MODERATEExcellent95

The Casual Pint

OtherFranchising since 2014Website
Investment
$915K – $1.7M
92nd pct Other
Avg revenue
$716K
25th pct Other
Royalty
5.0%
6th pct Other
Units
18
46th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $915K – $1.7M including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $716K/year (median $552K).
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 13 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Casual Pint Franchising, Inc.
Incorporated in
Tennessee
HQ
508 Kendall Road, Knoxville, Tennessee 37919
Auditor
Barnett & Stegall, LLC
Audited financials
Franchisor revenue
$709K
vs $719K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Casual Pint unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $715,823
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $915K–$1.7M
Working capital
$
FDD reports $21K–$56K

Unlevered ROIC · per unit

9%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$122K
EBITDA margin
17.0%
Total invested
$1.3M
Payback
131 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Casual Pint units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.4M

on $7.2M purchase

Total debt

$5.7M

SBA $3.6M + senior + seller note

Overview

About

The Casual Pint operates casual craft beer and food service establishments, requiring franchisees to manage day-to-day bar/restaurant operations including inventory management, staff scheduling, customer service, local marketing, and compliance with alcohol licensing regulations across typically 18-unit portfolio locations.

CEO
Josh Robinette
Founded
2013
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$915K – $1.7M
All-in to open one unit
Liquid capital
$21K – $56K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Net Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$716K
Per unit, per year
Median gross sales
$552K
Item 19 type
Net Sales
Sample size
17 units
vs category median 20
Range (low → high)
$314K$1.8M
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank25th
vs Other peers
Investment cost rank92th
Lower investment ranks lower (better)
Royalty rate rank6th
Lower royalty = lower percentile (better)
Unit count rank46th
vs Other peers
Risk score rank32th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
18
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
94%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+6.2%
Compounded over last 3 years
2023
17±0
Franchised units
2024
17
Franchised units
2025
16
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
13
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Small, stagnant system with undisclosed profitability, going concern questions, prior litigation for false statements, and missing critical financial disclosures creates meaningful investment risk.

Score breakdown · what drove the 57 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates potential financial distress or uncertainty at franchisor level
  2. 02MEDNo Item 19 (Average Unit Volume) disclosed — cannot validate $715,823 avg revenue claim or assess ROI feasibility
  3. 03HIGHLitigation history: 2017 arbitration case alleging misleading statements by franchisor; reputational and disclosure integrity concern
  4. 04MINORStagnant unit growth: Only 18 units with unknown trajectory suggests weak franchisee acquisition and retention
  5. 05MEDHigh initial investment ($914K-$1.67M) against undisclosed net income creates profitability blind spot
  6. 06MINOR5% royalty on net sales compounds risk if revenue projections are optimistic or territory underperforms

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Tennessee

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
130 hrs
POS system
Heartland Restaurant POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(865) 548-••••
LIQUID THERAPY, INC.
TN
(703) 203-••••
VA
(614) 535-••••
OH

One-time purchase · CSV download · Validation questions included

FDD download

The Casual Pint · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above