FranchiseVerdict
Ten Thousand logo
FV-02580·MODERATEExcellent91

Ten Thousand

Food & Beverage - Coffee & TeaFranchising since 2024Website
Investment
$385K – $971K
66th pct Coffee & Tea
Avg revenue
$811K
22nd pct Coffee & Tea
Royalty
3.0%
4th pct Coffee & Tea
Units
3
21st pct Coffee & Tea
SBA default

Bottom line

  • Total investment $385K – $971K including a $30K franchise fee, 3.0% ongoing royalty.
  • Average unit revenue of $811K/year (median $786K).
  • Rated MODERATE with a risk score of 65/100.
  • Emerging franchise — only 2 years of franchising with 3 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Ten Thousand Franchise Family LLC
Parent company
BK Franchise Holdings, LLC
Incorporated in
New Jersey
HQ
333 Starke Road, Carlstadt, New Jersey 07072
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Ten Thousand unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $811,186
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $385K–$971K
Working capital
$
FDD reports $48K–$65K

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$114K
EBITDA margin
14.0%
Total invested
$735K
Payback
78 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Ten Thousand units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.1M

on $5.7M purchase

Total debt

$4.5M

SBA $2.8M + senior + seller note

Overview

About

Ten Thousand franchisees operate premium apparel/lifestyle retail locations, likely focused on high-quality clothing and accessories. Day-to-day operations include inventory management, customer service, point-of-sale transactions, merchandising, and staff management in a direct-to-consumer retail environment.

CEO
Brian Kwon
Founded
2024
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$385K – $971K
All-in to open one unit
Liquid capital
$48K – $65K
Cash you must have on hand
Franchise fee
$30K
Royalty
3.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
4.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$811K
Per unit, per year
Median gross sales
$786K
Item 19 type
Gross Sales and Direct Gross Profit
Sample size
3 units
vs category median 13 · small
Range (low → high)
$743K$905K
Cohort dispersion
Transparency
6 / 5
vs category median 2 / 5 · above
Revenue rank22th
vs Food & Beverage - Coffee & Tea peers
Investment cost rank66th
Lower investment ranks lower (better)
Royalty rate rank4th
Lower royalty = lower percentile (better)
Unit count rank21th
vs Food & Beverage - Coffee & Tea peers
Risk score rank54th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Ten Thousand presents CAUTION-level risk: a pre-growth franchise with minimal unit validation, non-disclosed profitability data, unclear franchisor financial health, and insufficient franchisee base to demonstrate replicable unit economics.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 3 franchised units with unknown growth trajectory suggests minimal system validation and high concentration risk
  2. 02MEDNet income not disclosed in Item 19 — cannot assess actual profitability despite $811K average revenue claim
  3. 03MINORWide investment range ($385K–$971K) indicates high variance in startup costs and unclear capital requirements
  4. 04HIGHGoing Concern flagged as False — potential financial instability or unclear franchisor viability
  5. 05MINORRoyalty escalation (3% to 4% Year 2+) reduces franchisee margins during critical growth phase
  6. 06MINORExtremely small unit count makes average revenue statistics unreliable and non-predictive

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
12 hrs
On-the-job training
68 hrs
POS system
Square
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

3 numbers

Locked
(732) 259-••••
NJ
(201) 873-••••
NJ
(201) 636-••••
NJ

One-time purchase · CSV download · Validation questions included

FDD download

Ten Thousand · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above