FranchiseVerdict
SCHOOLEY MITCHELL logo
FV-02250·STRONGExcellent91

Schooley Mitchell

Formerly known as Ontario Limited

Business Services - OtherFranchising since 2004Website
Investment
$75K – $263K
52nd pct Other
Avg revenue
$224K
16th pct Other
Royalty
8.0%
14th pct Other
Units
298
95th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $75K – $263K including a $73K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $224K/year (median $132K).
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 108 loans (below the industry average).
  • System growing at 29.7% CAGR over 3 years with 298 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
1073355 Ontario Limited
Incorporated in
Ontario
HQ
1030 Erie Street, Stratford, Ontario, N4Z 0A1
Auditor
KPMG LLP
Audited financials
Franchisor revenue
$12.0M
vs $11.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SCHOOLEY MITCHELL unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $223,544
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $75K–$263K
Working capital
$
FDD reports $1K–$2K

Unlevered ROIC · per unit

17%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$29K
EBITDA margin
13.0%
Total invested
$171K
Payback
70 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 SCHOOLEY MITCHELL units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$268K

on $1.3M purchase

Total debt

$1.1M

SBA $0.7M + senior + seller note

Overview

About

Schooley Mitchell is a telecom and utility cost reduction consulting business where franchisees identify savings opportunities for small-to-mid-size businesses on their phone, internet, and energy contracts. Franchisees conduct consultations, negotiate with providers, and earn commissions on negotiated savings. The model relies on direct sales outreach and relationship management in an assigned geographic market.

CEO
Elizabeth McMillan
Founded
1994
FDD year
2025
States available
37

Item 7 · what it costs

The Vitals

Total investment
$75K – $263K
All-in to open one unit
Liquid capital
$1K – $2K
Cash you must have on hand
Franchise fee
$73K
Royalty
8.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$224K
Per unit, per year
Median gross sales
$132K
Item 19 type
Annual Secured Revenue
Sample size
240 units
vs category median 39 · large
Range (low → high)
$55K$3.0M
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank16th
vs Business Services - Other peers
Investment cost rank52th
Lower investment ranks lower (better)
Royalty rate rank14th
Lower royalty = lower percentile (better)
Unit count rank95th
vs Business Services - Other peers
Risk score rank11th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
298
Opened
58
Last reporting year
Closed
21
Turnover rate
7.0%
Company-owned
1
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+14.2%
Net unit change last year
3-yr CAGR
+29.7%
Compounded over last 3 years
2023
297+37
Franchised units
2024
260
Franchised units
2025
229
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
108
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Schooley Mitchell presents elevated risk due to absent profitability disclosure, regulatory/litigation history, unprotected territories, and false going concern status — making true investment ROI unverifiable.

Score breakdown · what drove the 51 / 100 rating

  1. 01MEDNo average net income disclosed (Item 19) despite $223k average revenue — impossible to assess profitability or ROI on $75-262k investment
  2. 02HIGHTwo separate litigation cases involving misrepresentation and regulatory violations (Ontario settlement $120k CAD + NY AG penalty $12k) suggest compliance and disclosure issues
  3. 03MINORNo protected territory combined with 14.2% YoY growth of 298 units creates saturation risk and inter-franchisee competition
  4. 04HIGHGoing Concern status is FALSE, indicating potential financial instability at corporate level despite unit growth
  5. 05MEDHigh franchise fee ($73k) relative to disclosed revenue without net income transparency creates pay-back period uncertainty
  6. 06MINOR8% royalty on gross sales (not net profit) means franchisees pay even in unprofitable months

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
44 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

88 numbers

Locked
(303) 306-••••
CO
(678) 919-••••
GA
(847) 440-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

SCHOOLEY MITCHELL · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above