FranchiseVerdict
Playa Bowls logo
FV-01985·STRONGExcellent91

Playa Bowls

Food & Beverage - Quick ServiceFranchising since 2016Website
Investment
$256K – $1.0M
51st pct Quick Service
Avg revenue
$1.3M
32nd pct Quick Service
Royalty
6.0%
46th pct Quick Service
Units
290
83rd pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $256K – $1.0M including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.3M/year (median $1.2M).
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 120 loans (below the industry average).
  • System growing at 91.9% CAGR over 3 years with 290 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Playa Bowls Franchisor LLC
Parent company
PB Group Holdings, LLC
Incorporated in
New Jersey
HQ
803 Ocean Avenue, Belmar, New Jersey 07719
Auditor
BDO USA, P.C.
Audited financials
Franchisor revenue
$45.1M
vs $51.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Playa Bowls unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,288,433
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $256K–$1.0M
Working capital
$
FDD reports $25K–$60K

Unlevered ROIC · per unit

26%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$180K
EBITDA margin
14.0%
Total invested
$689K
Payback
46 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Playa Bowls units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.8M

on $9.0M purchase

Total debt

$7.2M

SBA $4.5M + senior + seller note

Overview

About

Franchisees operate fast-casual açai bowl and smoothie cafes, managing daily food preparation, inventory, POS systems, and customer service in high-traffic locations. Operations typically involve 8-15 employees across shifts, sourcing specialty ingredients, maintaining food safety compliance, and driving sales through local marketing and social media engagement.

CEO
John Cappasola
Founded
2014
FDD year
2025
States available
25

Item 7 · what it costs

The Vitals

Total investment
$256K – $1.0M
All-in to open one unit
Liquid capital
$25K – $60K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.3M
Per unit, per year
Median gross sales
$1.2M
Item 19 type
Actual Gross Sales (Quartiles)
Sample size
166 units
vs category median 37 · large
Range (low → high)
$463K$3.0M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank32th
vs Food & Beverage - Quick Service peers
Investment cost rank51th
Lower investment ranks lower (better)
Royalty rate rank46th
Lower royalty = lower percentile (better)
Unit count rank83th
vs Food & Beverage - Quick Service peers
Risk score rank5th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
290
Opened
73
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
29
Corporate units in the system
% franchised
90%
vs corporate-owned
Net growth (yr3)
+38.8%
Net unit change last year
3-yr CAGR
+91.9%
Compounded over last 3 years
2023
261+74
Franchised units
2024
188
Franchised units
2025
136
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
120
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Playa Bowls presents moderate-to-caution risk due to undisclosed profitability metrics, explosive growth that may not be sustainable, and opaque unit economics across a wide investment spectrum.

Score breakdown · what drove the 42 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — unable to validate actual profitability claims against $1.29M average revenue
  2. 02MINORExtreme unit growth rate of 38.8% YoY raises sustainability concerns and market saturation risks
  3. 03MINORWide investment range ($255K-$1M+) indicates inconsistent unit economics across locations
  4. 04MINOR6% royalty on gross sales (not net) creates cash flow pressure during low-margin periods
  5. 05MINORRapid expansion may strain franchisor support infrastructure and quality control

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
11 hrs
On-the-job training
80 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

68 numbers

Locked
(480) 773-••••
AZ
(617) 714-••••
MA
(954) 529-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Playa Bowls · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above