FranchiseVerdict
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FV-01903·MODERATEExcellent81

Paulie Gee's

Food & Beverage - PizzaFranchising since 2013Website
Investment
$255K – $734K
49th pct Pizza
Avg revenue
46th pct Pizza
Royalty
6.0%
64th pct Pizza
Units
7
12th pct Pizza
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $255K – $734K including a $15K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 55/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Paulie Gee’s Franchising, LLC
Incorporated in
New York
HQ
1374 Clove Road, Staten Island, NY 10301
Auditor
Alfred J. Lutfy, CPA
Audited financials
Franchisor revenue
$246K
vs $299K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Paulie Gee's unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $255K–$734K
Working capital
$
FDD reports $40K–$80K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$554K
Payback
89 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate Paulie Gee's pizza restaurants, focusing on artisanal Neapolitan-style pizza and complementary menu items. Day-to-day operations include managing kitchen staff, overseeing dough fermentation and wood-fired oven production, managing front-of-house service, inventory control, and driving local marketing and community engagement.

CEO
Paul Giannone
Founded
2012
FDD year
2025
States available
5

Item 7 · what it costs

The Vitals

Total investment
$255K – $734K
All-in to open one unit
Liquid capital
$40K – $80K
Cash you must have on hand
Franchise fee
$15K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
7
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
71%
vs corporate-owned
Multi-unit owners
66.7%
Net growth (yr3)
+25.0%
Net unit change last year
3-yr CAGR
+25.0%
Compounded over last 3 years
2023
5±0
Franchised units
2024
4
Franchised units
2025
4
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

55
Risk · 0-100
MODERATE55 / 100

Paulie Gee's presents moderate-to-cautious risk: a micro-franchise with no financial transparency, above-market royalties, high startup variability, and unproven unit economics in an extremely small system.

Score breakdown · what drove the 55 / 100 rating

  1. 01MEDNo Item 19 financial performance disclosure (avg revenue and net income not disclosed) makes ROI analysis impossible
  2. 02MINORWide investment range ($254.5K–$734K) suggests high variability in startup costs and unclear cost structure
  3. 03MEDOnly 7 units with 25% YoY growth is extremely small system size—limited franchisee network for validation and support scalability concerns
  4. 04MINOR6% royalty for 7 years is above-market for pizza/QSR (typically 4–5%) and reduces profitability in critical early years
  5. 05MINOR10-year term is shorter than industry standard (typically 15–20 years), creating renewal uncertainty and reinvestment risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
15 hrs
On-the-job training
91 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

5 numbers

Locked
(773) 360-••••
IL
(505) 459-••••
NY
(410) 889-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Paulie Gee's · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above