Natural Life Wellness Begins Here Franchise Cost, Revenue & Review 2026
- Investment
- $205K – $354K
- Disclosed sales
- $222K
- gross sales, not profit
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Natural Life is a retail franchise operating stores that sell lifestyle and wellness products. Franchisees run the stores, managing inventory, merchandising, and customer service.
FranchiseVerdict summary · 2026
A NATURAL LIFE WELLNESS BEGINS HERE franchise requires a total initial investment of $205K – $354K, including a $40K franchise fee and an ongoing 5.0% royalty[2]. Per the 2024 FDD, average unit revenue was $222K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 8 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $205K – $354K
- 44th pct Healthcare
- Avg gross sales
- $222K
- 1st pct Healthcare
- Royalty
- 5.0%
- 4th pct Healthcare
- Units
- 19
- 40th pct Healthcare
- SBA charge-off
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = favorable by >10% vs Healthcare median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $205K – $354K including a $40K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $222K/year (median $218K).
- RISKVerdict B (Above average), verdict score 63/100 (higher is better).
- GROWTHPositive: net +8 franchised outlets in the latest year (8 opened, 0 closed); 5 signed but not yet open (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Natural Life Franchise Corp.
- CEO title
- President & Founder
- Gabriel Suarez
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- FL
- HQ
- 1704 Capital Circle NE, Unit 103, Tallahassee, Florida 32308
- Auditor
- DISALVO & ASSOCIATES, PLLC
- Audited financials
- Franchisor revenue
- $522K
- vs $286K prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- NL Fulfillment
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Gabriel Suarez
- Headquarters
- FL
- Founded
- 2019
- FDD year
- 2024
- States available
- 9
Can you afford it, and what does the money buy?
Entry cost runs 13% below the typical healthcare franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $40K | |
| Initial Training Feenot refundable | $5K | $5K | |
| Initial Training Expensesnot refundable | $2K | $4K | |
| Real Estate Management Feenot refundable | $5K | $5K | |
| Project Management Feenot refundable | $15K | $15K | |
| Lease Deposit & 3 Months' Rent | $10K | $20K | |
| Constructionnot refundable | $15K | $60K | |
| Furniture, Fixtures & Decornot refundable | $15K | $25K | |
| Signagenot refundable | $4K | $8K | |
| Technology Systemsnot refundable | $4K | $9K | |
| Office Suppliesnot refundable | $300 | $1K | |
| Opening Inventorynot refundable | $40K | $60K | |
| Grand Opening Advertisingnot refundable | $20K | $25K | |
| Utility Depositsnot refundable | $500 | $3K | |
| Permits and Licensesnot refundable | $300 | $2K | |
| Professional Feesnot refundable | $2K | $5K | |
| Insurancenot refundable | $750 | $2K | |
| Preopening Payrollnot refundable | $2K | $6K | |
| Additional Funds (3 months)not refundable | $25K | $60K | |
| Total initial investment | $205K | $354K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $205K – $354K
- Middle of category vs category
- Liquid capital req'd
- $25K – $60K
- Top 40% of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 5.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% |
| Technology fee | $190 |
| Training fee | $5K |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $40K – $60K |
| Total fee load | 7.0% of rev |
What do units actually make?
Average unit sales run 67% below the healthcare norm.
Source: FDD 2024 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for NATURAL LIFE WELLNESS BEGINS HERE until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$322K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one NATURAL LIFE WELLNESS BEGINS HERE unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
- Avg gross sales
- $222K
- Per unit, per year
- Median gross sales
- $218K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- historical gross sales
- Sample size
- 5 outlets
- vs category median 20 · small
- Range (low → high)
- $170K→$302KCited, not corroborated — printed on page 45 of the 2024 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
- Transparency
- 4 / 10
- vs category median 3 / 10 · above
Compared against 162 Healthcare brands
Revenue is only 0.8x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $222K/year in gross sales. Revenue-to-investment ratio: 0.8x.
Fee burden
Total ongoing fee load of 7.0% (near the Healthcare median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence. Sample size of 5 outlets — treat as directional only.
Operator retention
System expanding at 160.0% CAGR over 3 years across 19 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Healthcare medians
How Natural Life Wellness Begins Here Compares
Category median of published Healthcare brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 19
- Opened
- 8
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 68%
- vs corporate-owned
- Net growth (3-yr)
- +160.0%
- Net unit change over 3 years
- 3-yr CAGR
- +160.0%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 5
- 0.26 per open outlet · Item 20 Table 5
- Projected new
- 7
- Franchisor's next-year forecast
- Termination rate
- 5.3%
- Franchisor-initiated terminations
- Ceased ops
- 10.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 7 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Illinois
- Minnesota
- New York
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
18 current owners across 10 states.
- FL 4
- GE 3
- MA 2
- NE 2
- TE 2
- AR 1
- MI 1
- NO 1
- OH 1
- OK 1
Counts only, from the list the franchisor prints in Item 20; 2 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage wellness franchise with explosive but potentially unsustainable growth, undisclosed profitability, and insufficient financial transparency to validate unit economics.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation is required to be disclosed in Item 3
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DISALVO & ASSOCIATES, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Franchisor total revenue for fiscal year ended December 31, 2023 was $522,368 (disclosed in Item 8). Audited financial statements in Exhibit G are not present as extractable text in this file, so balance-sheet figures and auditor name are unavailable.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 63 / 100 verdict
- 01MINORExplosive unit growth of 160% YoY with only 19 total units suggests very early-stage system with unproven unit economics and high failure risk
- 02MINORRoyalty floor of $200/week ($10,400 annually) creates break-even pressure for lower-volume locations — franchisees earning below $208,000 gross may struggle
- 03MEDHigh investment range ($205-353k) relative to disclosed average revenue suggests lengthy payback period and capital intensity without proven profitability metrics
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Leon County, Florida |
| Jury trial waiver | No |
| Governing law | FL |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 11 hrs
- On-the-job training
- 3 hrs
- Training location
- Company-owned Store, Tallahassee, Florida (Management Training) + franchisee's Store (Onsite Training)
- Ongoing training
- Required
- Field support
- 0 hrs/yr
- On-site visits per year
- Time to open
- 10 mo
- From signing to launch
- Site selection
- franchisee with designated Real Estate Company assistance
- Franchisor financing
- Not offered
- Item 10
- POS system
- VEND (now Lightspeed)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: VEND (now Lightspeed)
Item 20 · call current owners
Franchisee Contacts
20 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a NATURAL LIFE WELLNESS BEGINS HERE franchise?
The total investment to open a NATURAL LIFE WELLNESS BEGINS HERE franchise ranges from $205K – $354K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do NATURAL LIFE WELLNESS BEGINS HERE franchise owners earn?
According to Item 19 of the NATURAL LIFE WELLNESS BEGINS HERE FDD, the average gross sales per unit is $222K. The median is $218K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns NATURAL LIFE WELLNESS BEGINS HERE?
NATURAL LIFE WELLNESS BEGINS HERE is franchised by Natural Life Franchise Corp.. Source: FDD Item 1, 2024 filing.
What is Item 19 in the NATURAL LIFE WELLNESS BEGINS HERE FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the NATURAL LIFE WELLNESS BEGINS HERE FDD and qualifies whose outlets they describe.
What is NATURAL LIFE WELLNESS BEGINS HERE's franchise failure rate?
SBA 7(a) loan charge-off data is not available for NATURAL LIFE WELLNESS BEGINS HERE (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many NATURAL LIFE WELLNESS BEGINS HERE franchise locations are there?
As of their most recent FDD filing, NATURAL LIFE WELLNESS BEGINS HERE has 19 total units in the United States, including 13 franchised units and 6 company-owned units. 8 new units were opened in the latest reporting year.
Is NATURAL LIFE WELLNESS BEGINS HERE a good franchise to buy?
FranchiseVerdict rates NATURAL LIFE WELLNESS BEGINS HERE as a B-grade franchise with a verdict score of 63 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.