FranchiseVerdict
NATURAL LIFE WELLNESS BEGINS HERE logo
FV-01746·MODERATEExcellent91

Natural Life Wellness Begins Here

Health & Wellness - OtherFranchising since 2019Website
Investment
$205K – $354K
54th pct Other
Avg revenue
$280K
7th pct Other
Royalty
Units
19
52nd pct Other
SBA default

Bottom line

  • Total investment $205K – $354K including a $40K franchise fee.
  • Average unit revenue of $280K/year (median $253K).
  • Rated MODERATE with a risk score of 62/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Natural Life Franchise Corp.
Incorporated in
Florida
HQ
1704 Capital Circle NE, Unit 103, Tallahassee, Florida 32308
Auditor
DISALVO & ASSOCIATES, PLLC
Audited financials
Franchisor revenue
$286K
vs $522K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one NATURAL LIFE WELLNESS BEGINS HERE unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $279,766
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $205K–$354K
Working capital
$
FDD reports $25K–$60K

Unlevered ROIC · per unit

19%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$62K
EBITDA margin
22.0%
Total invested
$322K
Payback
63 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 NATURAL LIFE WELLNESS BEGINS HERE units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$839K

on $4.2M purchase

Total debt

$3.4M

SBA $2.1M + senior + seller note

Overview

About

Franchisees operate wellness centers offering health services, likely including fitness, nutrition counseling, wellness coaching, or alternative health treatments. Daily operations involve client consultations, service delivery/instruction, facility management, and retail product sales (if applicable). Revenue model combines service fees and potential retail component typical of wellness brands.

CEO
Gabriel Suarez
Founded
2019
FDD year
2024
States available
9

Item 7 · what it costs

The Vitals

Total investment
$205K – $354K
All-in to open one unit
Liquid capital
$25K – $60K
Cash you must have on hand
Franchise fee
$40K
Royalty
Greater of (a) 5% of Gross Sales or (b) $200 per week
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$280K
Per unit, per year
Median gross sales
$253K
Item 19 type
Gross Sales
Sample size
10 units
vs category median 12
Range (low → high)
$170K$674K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank7th
vs Health & Wellness - Other peers
Investment cost rank54th
Lower investment ranks lower (better)
Royalty rate rank72th
Lower royalty = lower percentile (better)
Unit count rank52th
vs Health & Wellness - Other peers
Risk score rank51th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
19
Opened
8
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
6
Corporate units in the system
% franchised
68%
vs corporate-owned
Net growth (yr3)
+160.0%
Net unit change last year
3-yr CAGR
+160.0%
Compounded over last 3 years
2022
13+7
Franchised units
2023
5
Franchised units
2024
5
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Early-stage wellness franchise with explosive but potentially unsustainable growth, undisclosed profitability, and insufficient financial transparency to validate unit economics.

Score breakdown · what drove the 62 / 100 rating

  1. 01MEDNet income not disclosed in Item 19 — cannot assess actual profitability or ROI; average revenue of $279,766.5 may not translate to viable returns after expenses
  2. 02MINORExplosive unit growth of 160% YoY with only 19 total units suggests very early-stage system with unproven unit economics and high failure risk
  3. 03MINORRoyalty floor of $200/week ($10,400 annually) creates break-even pressure for lower-volume locations — franchisees earning below $208,000 gross may struggle
  4. 04HIGHGoing Concern flag is FALSE but absence of financial disclosure raises transparency concerns about franchisor stability and franchisee performance sustainability
  5. 05MEDHigh investment range ($205-353k) relative to disclosed average revenue suggests lengthy payback period and capital intensity without proven profitability metrics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
11 hrs
On-the-job training
3 hrs
POS system
VEND (Lightspeed)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

26 numbers

Locked
(517) 335-••••
Williams Building,
MI
(918) 625-••••
OK
(317) 232-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

NATURAL LIFE WELLNESS BEGINS HERE · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above