Natural Life Wellness Begins HereFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A NATURAL LIFE WELLNESS BEGINS HERE franchise requires a total initial investment of $205K – $354K, including a $40K franchise fee. Per the 2024 FDD, average unit revenue was $280K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $205K – $354K
- 45th pct Healthcare
- Avg gross sales
- $280K
- 7th pct Healthcare
- Royalty
- N/A
- Units
- 19
- 40th pct Healthcare
- SBA default
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $205K – $354K including a $40K franchise fee.
- Average unit revenue of $280K/year (median $253K).
- Verdict A (Top Quintile) with a risk score of 44/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Natural Life Franchise Corp.
- CEO title
- President & Founder
- Gabriel Suarez
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- FL
- HQ
- 1704 Capital Circle NE, Unit 103, Tallahassee, Florida 32308
- Auditor
- DISALVO & ASSOCIATES, PLLC
- Audited financials
- Franchisor revenue
- $286K
- vs $522K prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- NL Fulfillment
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate wellness centers offering health services, likely including fitness, nutrition counseling, wellness coaching, or alternative health treatments. Daily operations involve client consultations, service delivery/instruction, facility management, and retail product sales (if applicable). Revenue model combines service fees and potential retail component typical of wellness brands.
- CEO
- Gabriel Suarez
- Headquarters
- FL
- Founded
- 2019
- FDD year
- 2024
- States available
- 9
FDD Item 7 · 2024 filing · 20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $40K | |
| Initial Training Feenot refundable | $5K | $5K | |
| Initial Training Expensesnot refundable | $2K | $4K | |
| Real Estate Management Feenot refundable | $5K | $5K | |
| Project Management Feenot refundable | $15K | $15K | |
| Lease Deposit & 3 Months' Rent | $10K | $20K | |
| Constructionnot refundable | $15K | $60K | |
| Furniture, Fixtures & Decornot refundable | $15K | $25K | |
| Signagenot refundable | $4K | $8K | |
| Technology Systemsnot refundable | $4K | $9K | |
| Office Suppliesnot refundable | $300 | $1K | |
| Opening Inventorynot refundable | $40K | $60K | |
| Grand Opening Advertisingnot refundable | $20K | $25K | |
| Utility Depositsnot refundable | $500 | $3K | |
| Permits and Licensesnot refundable | $300 | $2K | |
| Professional Feesnot refundable | $2K | $5K | |
| Insurancenot refundable | $750 | $2K | |
| Preopening Payrollnot refundable | $2K | $6K | |
| Additional Funds (3 months)not refundable | $25K | $60K | |
| Development Fee (Area Development)not refundable | $105K | $165K | |
| Total initial investment | $310K | $519K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$48K
17.0% margin
Unlevered ROIC
15%
EBITDA / total invested capital
Payback
6.8 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $205K – $354K
- Near category avg vs category
- Liquid capital req'd
- $25K – $60K
- Better than avg vs category
- Franchise fee
- $30K – $40K
- Better than avg vs category
- Royalty
- Greater of (a) 5% of Gross Sales or (b) $200 per week
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 5% of Gross Sales or $200 per week minimum |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $4K |
| Training fee | $5K |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $40K – $60K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $280K
- Per unit, per year
- Median gross sales
- $253K
- Item 19 type
- gross_sales
- Sample size
- 10 units
- vs category median 12
- Range (low → high)
- $170K→$674K
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2023
- Fiscal year the figures cover
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 201 Healthcare brands
vs Healthcare averages
How Natural Life Wellness Begins Here Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 19
- Opened
- 8
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 68%
- vs corporate-owned
- Net growth (yr3)
- +160.0%
- Net unit change last year
- 3-yr CAGR
- +160.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 8
- Terminated (3yr)
- 1
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 1
- Franchisor bought back
- Projected new
- 7
- Franchisor's next-year forecast
- Termination rate
- 5.3%
- Franchisor-initiated terminations
- Ceased ops
- 10.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Illinois
- Minnesota
- New York
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage wellness franchise with explosive but potentially unsustainable growth, undisclosed profitability, and insufficient financial transparency to validate unit economics.
Litigation (Item 3)
No litigation is required to be disclosed in Item 3
Largest disclosed settlement: $165,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DISALVO & ASSOCIATES, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 44 / 100 rating
- 01MEDNet income not disclosed in Item 19 — cannot assess actual profitability or ROI; average revenue of $279,766.5 may not translate to viable returns after expenses
- 02MINORExplosive unit growth of 160% YoY with only 19 total units suggests very early-stage system with unproven unit economics and high failure risk
- 03MINORRoyalty floor of $200/week ($10,400 annually) creates break-even pressure for lower-volume locations — franchisees earning below $208,000 gross may struggle
- 04HIGHGoing Concern flag is FALSE but absence of financial disclosure raises transparency concerns about franchisor stability and franchisee performance sustainability
- 05MEDHigh investment range ($205-353k) relative to disclosed average revenue suggests lengthy payback period and capital intensity without proven profitability metrics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Population-based |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Leon County, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 11 hrs
- On-the-job training
- 3 hrs
- Training location
- Company-Owned Store (Tallahassee, Florida)
- Ongoing training
- Required
- Field support
- 0 hrs/yr
- On-site visits per year
- Site selection
- franchisor
- POS system
- VEND (Lightspeed)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: VEND (Lightspeed)
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
NATURAL LIFE WELLNESS BEGINS HERE · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a NATURAL LIFE WELLNESS BEGINS HERE franchise?
The total investment to open a NATURAL LIFE WELLNESS BEGINS HERE franchise ranges from $205K – $354K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do NATURAL LIFE WELLNESS BEGINS HERE franchise owners earn?
According to Item 19 of the NATURAL LIFE WELLNESS BEGINS HERE FDD, the average gross sales per unit is $280K. The median is $253K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is NATURAL LIFE WELLNESS BEGINS HERE's franchise failure rate?
SBA 7(a) loan charge-off data is not available for NATURAL LIFE WELLNESS BEGINS HERE (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many NATURAL LIFE WELLNESS BEGINS HERE franchise locations are there?
As of their most recent FDD filing, NATURAL LIFE WELLNESS BEGINS HERE has 19 total units in the United States, including 5 franchised units and 6 company-owned units. 8 new units were opened in the latest reporting year.
Is NATURAL LIFE WELLNESS BEGINS HERE a good franchise to buy?
FranchiseVerdict rates NATURAL LIFE WELLNESS BEGINS HERE as a A-grade franchise with a risk score of 44 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.