FranchiseVerdict
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FV-01707·STRONGExcellent95

Mr. Rooter

Home Services - Plumbing & HVACFranchising since 1993Website
Investment
$122K – $264K
50th pct Plumbing & HV…
Avg revenue
$1.8M
29th pct Plumbing & HV…
Royalty
6.0%
21st pct Plumbing & HV…
Units
218
83rd pct Plumbing & HV…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $122K – $264K including a $43K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.8M/year (median $1.3M).
  • Rated STRONG with a risk score of 41/100. SBA loan default rate of 0.0% across 138 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
MR. ROOTER SPV LLC
Parent company
Neighborly Assetco LLC
Incorporated in
Delaware
HQ
1010 North University Parks Drive, Waco, Texas 76707
Auditor
Ernst & Young LLP
Audited financials
Franchisor revenue
$384K
vs $452K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Mr. Rooter unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,758,402
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $122K–$264K
Working capital
$
FDD reports $15K–$40K

Unlevered ROIC · per unit

88%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$193K
EBITDA margin
11.0%
Total invested
$221K
Payback
14 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Mr. Rooter units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.4M

on $7.0M purchase

Total debt

$5.6M

SBA $3.5M + senior + seller note

Overview

About

Mr. Rooter franchisees operate residential and commercial plumbing and drain cleaning services, dispatching service technicians to customer locations for emergency repairs, routine maintenance, and drain cleaning. Daily operations involve taking service calls, managing field teams, scheduling appointments, and handling invoicing/collections for high-volume, service-based work.

CEO
Michael Anthony Davis
Founded
2020
FDD year
2024
States available
43

Item 7 · what it costs

The Vitals

Total investment
$122K – $264K
All-in to open one unit
Liquid capital
$15K – $40K
Cash you must have on hand
Franchise fee
$43K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.8M
Per unit, per year
Median gross sales
$1.3M
Item 19 type
Gross Sales
Sample size
197 units
vs category median 20 · large
Range (low → high)
$0$10.4M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank29th
vs Home Services - Plumbing & HVAC peers
Investment cost rank50th
Lower investment ranks lower (better)
Royalty rate rank21th
Lower royalty = lower percentile (better)
Unit count rank83th
vs Home Services - Plumbing & HVAC peers
Risk score rank13th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
218
Opened
11
Last reporting year
Closed
5
Turnover rate
2.3%
Company-owned
3
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
+2.9%
Net unit change last year
3-yr CAGR
+4.9%
Compounded over last 3 years
2022
215+6
Franchised units
2023
209
Franchised units
2024
205
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
138
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

41
Risk · 0-100
STRONG41 / 100

Mr. Rooter presents moderate-to-elevated risk due to missing profitability data, litigation history, slow growth trajectory, and high capital requirements without clear net income benchmarks.

Score breakdown · what drove the 41 / 100 rating

  1. 01MEDNo Item 19 (Average Net Income) disclosed — cannot validate profitability claims or ROI timeline
  2. 02MINORSlow unit growth (2.9% YoY) suggests market saturation or franchisee satisfaction issues in a mature 218-unit system
  3. 03HIGHTwo trademark/IP litigation cases settled in recent history indicate brand protection vulnerabilities and competitive pressure
  4. 04MEDHigh initial investment ($122K–$263K) relative to disclosed average revenue ($1.76M) requires 7%+ gross margin just to break even on franchise fees in year one
  5. 05MINOR10-year term is longer than industry standard (5–7 years), locking franchisees into aging brand IP and limiting exit optionality

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
82 hrs
On-the-job training
24 hrs
POS system
ServiceTitan
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

84 numbers

Locked
(831) 476-••••
CA
(859) 253-••••
KY
(706) 562-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

Mr. Rooter · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above