FranchiseVerdict
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FV-00846·STRONGExcellent91

Elder-Well

Formerly known as Spend The Day

OtherFranchising since 2019Website
Investment
$131K – $508K
46th pct Other
Avg revenue
$537K
18th pct Other
Royalty
Units
3
20th pct Other
SBA default

Bottom line

  • Total investment $131K – $508K including a $49K franchise fee.
  • Average unit revenue of $537K/year. Estimated payback in 1.3 years.
  • Rated STRONG with a risk score of 53/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Spend The Day Franchising, Inc.
Incorporated in
Massachusetts
HQ
8 Wampum Path, Wayland, Massachusetts 01778
Auditor
Muhammad Zubairy, CPA PC
Audited financials
Franchisor revenue
$506
vs $22K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Elder-Well unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $537,258
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $131K–$508K
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
14.0%
Total invested
$364K
Payback
58 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Elder-Well units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$752K

on $3.8M purchase

Total debt

$3.0M

SBA $1.9M + senior + seller note

Overview

About

Elder-Well franchisees operate senior care or wellness service businesses serving aging populations. Day-to-day operations likely include client management, scheduling care services, staff coordination, compliance with healthcare regulations, and revenue generation through recurring service contracts.

CEO
Kara Harvey
Founded
2019
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$131K – $508K
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$49K
Royalty
the greater of 6% of Gross Revenue or the Minimum Royalty…
Ad fund
the greater of 2% of Gross Revenue or Monthly Minimum Bra…
Total fee load
8.0%
vs 9–13% typical
Payback period
1.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$537K
Per unit, per year
Median gross sales
Item 19 type
Affiliate-owned location
Sample size
1 units
vs category median 20 · small
Transparency
9 / 5
vs category median 3 / 5 · above
Revenue rank18th
vs Other peers
Investment cost rank46th
Lower investment ranks lower (better)
Royalty rate rank70th
Lower royalty = lower percentile (better)
Unit count rank20th
vs Other peers
Risk score rank22th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
67%
vs corporate-owned
2023
2+2
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 3 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

3

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

53
Risk · 0-100
STRONG53 / 100

Early-stage franchise with minimal system size, opaque cost structure, and insufficient performance data to validate investment thesis.

Score breakdown · what drove the 53 / 100 rating

  1. 01MEDOnly 3 units system-wide indicates extremely limited franchise network with unknown growth trajectory
  2. 02MINORWide investment range ($130.9K-$507.6K) suggests inconsistent unit economics or unclear cost structure
  3. 03MEDMinimum Royalty Fee structure not disclosed; 6% of $537K avg revenue = $32.2K annual royalty creates cash flow pressure
  4. 04MEDLimited financial transparency: only 3 data points make averages unreliable for benchmarking performance
  5. 05HIGHNo disclosed litigation is positive, but tiny system size limits ability to assess franchise relationship health
  6. 06MINORUnknown unit growth and only 3 existing franchisees raises questions about franchise model viability and support infrastructure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
50 hrs
On-the-job training
0 hrs
POS system
QuickBooks Essentials Online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(401) 492-••••
RI
(651) 539-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

Elder-Well · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above