Elder-WellFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Elder-Well franchise requires a total initial investment of $131K – $508K, including a $49K franchise fee. Per the 2025 FDD, average unit revenue was $537K[2]. Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $131K – $508K
- 75th pct Senior Care
- Avg gross sales
- $537K
- 13th pct Senior Care
- Royalty
- N/A
- Units
- 3
- 10th pct Senior Care
- SBA default
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = >15% above Senior Care avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $131K – $508K including a $49K franchise fee.
- Average unit revenue of $537K/year.
- Verdict B (Above Average) with a risk score of 56/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Spend The Day Franchising, Inc.
- Incorporated in
- MA
- HQ
- 8 Wampum Path, Wayland, Massachusetts 01778
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $506
- vs $22K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
Elder-Well franchisees operate senior care or wellness service businesses serving aging populations. Day-to-day operations likely include client management, scheduling care services, staff coordination, compliance with healthcare regulations, and revenue generation through recurring service contracts.
- CEO
- Kara Harvey
- Headquarters
- MA
- Founded
- 2019
- FDD year
- 2025
- States available
- 3
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $49K | $49K |
| Working capital (3–6 mo) | $30K | $60K |
| Equipment, build-out, other | $52K | $399K |
| Total initial investment | $131K | $508K |
Source: Elder-Well 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$86K
16.0% margin
Unlevered ROIC
24%
EBITDA / total invested capital
Payback
4.2 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $131K – $508K
- Below avg, review vs category
- Liquid capital req'd
- $30K – $60K
- Near category avg vs category
- Franchise fee
- $49K – $49K
- Better than avg vs category
- Royalty
- the greater of 6% of Gross Revenue or the Minimum Royalty…
- Ad fund
- the greater of 2% of Gross Revenue or Monthly Minimum Bra…
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $150 |
| Transfer fee | $25 |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $537K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Affiliate-owned location
- Sample size
- 1 units
- vs category median 22 · small
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 70 Senior Care brands
vs Senior Care averages
How Elder-Well Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 2
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 4
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 3 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
3
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with minimal system size, opaque cost structure, and insufficient performance data to validate investment thesis.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 56 / 100 rating
- 01MEDOnly 3 units system-wide indicates extremely limited franchise network with unknown growth trajectory
- 02MINORWide investment range ($130.9K-$507.6K) suggests inconsistent unit economics or unclear cost structure
- 03MEDMinimum Royalty Fee structure not disclosed; 6% of $537K avg revenue = $32.2K annual royalty creates cash flow pressure
- 04MEDLimited financial transparency: only 3 data points make averages unreliable for benchmarking performance
- 05HIGHNo disclosed litigation is positive, but tiny system size limits ability to assess franchise relationship health
- 06MINORUnknown unit growth and only 3 existing franchisees raises questions about franchise model viability and support infrastructure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Zip codes |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 100,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Massachusetts |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 50 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- POS system
- QuickBooks Essentials Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks Essentials Online
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Elder-Well · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Elder-Well franchise?
The total investment to open a Elder-Well franchise ranges from $131K – $508K, with an initial franchise fee of $49K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Elder-Well franchise owners earn?
According to Item 19 of the Elder-Well FDD, the average gross sales per unit is $537K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Elder-Well's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Elder-Well (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Elder-Well franchise locations are there?
As of their most recent FDD filing, Elder-Well has 3 total units in the United States, including 0 franchised units and 1 company-owned units. 2 new units were opened in the latest reporting year.
Is Elder-Well a good franchise to buy?
FranchiseVerdict rates Elder-Well as a B-grade franchise with a risk score of 56 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.