Elder-Well Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Elder-Well is a senior care franchise operating non-medical adult day programs with supervised, therapeutic activities for older adults. Franchisees run the centers, managing staff, programming, and client care.
FranchiseVerdict summary · 2026
A Elder-Well franchise requires a total initial investment of $131K – $508K, including a $49K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $131K – $508K
- 77th pct Senior Care
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- N/A
- Units
- 5
- 17th pct Senior Care
- SBA charge-off
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = favorable by >10% vs Senior Care avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $131K – $508K including a $49K franchise fee.
- RETURNSItem 19 covers one affiliate-owned location that the franchisor says is deliberately run below capacity because it doubles as a corporate development centre - around twelve participants a day, five days a week. No franchised business was open for all of 2024.
- RISKVerdict B (Above average), verdict score 48/100 (higher is better).
- DATAItem 19 reports affiliate owned revenue and profit rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Spend The Day Franchising, Inc.
- Predecessor
- The Constance Rose House Adult Day Program
- Prior franchisor entity
- CEO title
- President and CEO
- Kara Harvey
- Incorporated in
- MA
- HQ
- 8 Wampum Path, Wayland, Massachusetts 01778
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $22K
- vs $506 prior year
Overview
About
- CEO
- Kara Harvey
- Headquarters
- MA
- Founded
- 2019
- FDD year
- 2025
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 23% above the typical senior care franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $49K | $49K |
| Working capital (3–6 mo) | $30K | $60K |
| Equipment, build-out, other | $52K | $399K |
| Total initial investment | $131K | $508K |
Source: Elder-Well 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $131K – $508K
- Bottom third — review vs category
- Liquid capital req'd
- $30K – $60K
- Middle of category vs category
- Franchise fee
- $49K – $49K
- Top 40% of category vs category
- Royalty
- Greater of 6% of Gross Revenue or Minimum Royalty Fee ($7…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $150 |
| Transfer fee | $25 |
| Renewal fee | $10K |
| Inventory (initial) | $4K – $9K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Elder-Well did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Elder-Well unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
35%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 covers one affiliate-owned location that the franchisor says is deliberately run below capacity because it doubles as a corporate development centre - around twelve participants a day, five days a week. No franchised business was open for all of 2024.
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- affiliate owned revenue and profit
- Sample size
- 1
- vs category median 22 · small
- Reported figure
- $537K
- A single outlet — not a range
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2025
- The FDD edition these figures were read from
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 79 Senior Care brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Senior Care average).
Disclosure
Item 19 reports affiliate owned revenue and profit rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Senior Care averages
How Elder-Well Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5
- Opened
- 2
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 40%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 4
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 3 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
3
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage franchise with minimal system size, opaque cost structure, and insufficient performance data to validate investment thesis.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 48 / 100 verdict
- 01MEDOnly 3 units system-wide indicates extremely limited franchise network with unknown growth trajectory
- 02MINORWide investment range ($130.9K-$507.6K) suggests inconsistent unit economics or unclear cost structure
- 03MEDMinimum Royalty Fee structure not disclosed; 6% of $537K avg revenue = $32.2K annual royalty creates cash flow pressure
- 04MEDLimited financial transparency: only 3 data points make averages unreliable for benchmarking performance
- 05MEDNo disclosed litigation is positive, but tiny system size limits ability to assess franchise relationship health
- 06MINORUnknown unit growth and only 3 existing franchisees raises questions about franchise model viability and support infrastructure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 100,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Massachusetts |
| Jury trial waiver | Yes |
| Governing law | MA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 50 hrs
- On-the-job training
- 0 hrs
- Training location
- Natick, MA (corporate office) and franchisee location
- Ongoing training
- Required
- Time to open
- 7 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- QuickBooks Essentials Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks Essentials Online
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Elder-Well · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Elder-Well franchise?
The total investment to open a Elder-Well franchise ranges from $131K – $508K, with an initial franchise fee of $49K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Elder-Well franchise owners earn?
Elder-Well does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Elder-Well FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Elder-Well FDD and qualifies whose outlets they describe.
What is Elder-Well's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Elder-Well (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Elder-Well franchise locations are there?
As of their most recent FDD filing, Elder-Well has 5 total units in the United States, including 2 franchised units and 3 company-owned units. 2 new units were opened in the latest reporting year.
Is Elder-Well a good franchise to buy?
FranchiseVerdict rates Elder-Well as a B-grade franchise with a verdict score of 48 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.