FranchiseVerdict
Del's Popcorn Shop logo
FV-00730·MODERATEExcellent86

Del's Popcorn Shop

Food & Beverage - BakeryFranchising since 2021Website
Investment
$279K – $478K
49th pct Bakery
Avg revenue
$607K
15th pct Bakery
Royalty
6.0%
36th pct Bakery
Units
2
8th pct Bakery
SBA default

Bottom line

  • Total investment $279K – $478K including a $30K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $607K/year.
  • Rated MODERATE with a risk score of 65/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Del’s Popcorn Shop Development, LLC
Incorporated in
Illinois
HQ
3013 Lindbergh Boulevard, Suite B, Springfield, Illinois 62704
Auditor
LMHN, Ltd. Certified Public Accountants
Audited financials
Franchisor revenue
$66
vs $68K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Del's Popcorn Shop unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $606,501
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $279K–$478K
Working capital
$
FDD reports $8K–$57K

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$64K
EBITDA margin
10.5%
Total invested
$412K
Payback
78 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Del's Popcorn Shop units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$425K

on $2.1M purchase

Total debt

$1.7M

SBA $1.1M + senior + seller note

Overview

About

Del's Popcorn Shop franchisees operate small-format snack retail locations specializing in popcorn products. Day-to-day operations include preparing and selling fresh popcorn, managing inventory, handling point-of-sale transactions, and maintaining store cleanliness. Franchisees are responsible for local marketing, staffing, and customer service in their protected territory.

CEO
Rachelle (“Shellie”) Jacobs
Founded
2019
FDD year
2023
States available
1

Item 7 · what it costs

The Vitals

Total investment
$279K – $478K
All-in to open one unit
Liquid capital
$8K – $57K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
42.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$607K
Per unit, per year
Median gross sales
Item 19 type
Historic Financial Performance
Sample size
2 units
vs category median 23 · small
Range (low → high)
$478K$665K
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank15th
vs Food & Beverage - Bakery peers
Investment cost rank49th
Lower investment ranks lower (better)
Royalty rate rank36th
Lower royalty = lower percentile (better)
Unit count rank8th
vs Food & Beverage - Bakery peers
Risk score rank72th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
0%
vs corporate-owned
2021
0±0
Franchised units
2022
0
Franchised units
2023
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Early-stage franchise with only 2 units, undisclosed profitability, and franchisor going concern issues presents significant unproven-model risk despite protected territory.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 2 units in system with unknown growth trajectory indicates nascent/stagnant franchise model
  2. 02MEDNet income not disclosed in Item 19 prevents ROI validation against $279k-$478k investment
  3. 03HIGHGoing Concern status is FALSE — suggests financial instability or structural concerns with franchisor
  4. 04MINORMassive gap between average revenue ($606k) and investment range suggests highly variable unit economics
  5. 05MED6% royalty on undisclosed net income makes it impossible to model actual franchisee profitability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Illinois

Item 11

Training & Operations

Classroom training
76 hrs
On-the-job training
92 hrs
POS system
Toast, Inc.
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(503) 378-••••
OR
(651) 539-••••
MN
(360) 902-••••
WA

One-time purchase · CSV download · Validation questions included

FDD download

Del's Popcorn Shop · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above