FranchiseVerdict
Cousins Maine Lobster logo
FV-00645·STRONGExcellent95

Cousins Maine Lobster

Food & Beverage - Full ServiceFranchising since 2017Website
Investment
$267K – $969K
29th pct Full Service
Avg revenue
$891K
15th pct Full Service
Royalty
Units
4
20th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $267K – $969K including a $40K franchise fee.
  • Average unit revenue of $891K/year (median $636K).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 13 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
CML Storefront, LLC
Incorporated in
Maine
HQ
125 John Roberts Road, Unit #2, South Portland, ME 04106
Auditor
Velez Hardy
Audited financials
Franchisor revenue
$490K
vs $396K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Cousins Maine Lobster unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $891,436
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $267K–$969K
Working capital
$
FDD reports $50K–$75K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$134K
EBITDA margin
15.0%
Total invested
$681K
Payback
61 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Cousins Maine Lobster units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.4M

on $7.1M purchase

Total debt

$5.7M

SBA $3.6M + senior + seller note

Overview

About

Franchisees operate mobile food carts, brick-and-mortar restaurants, or hybrid concepts serving lobster rolls and seafood dishes. Day-to-day operations include food prep, customer service, inventory management, permitting compliance (especially for mobile units), seasonal demand navigation, and payment of the greater of 6% or $3,500 monthly royalties to the franchisor.

CEO
Shaun Higgins
Founded
2017
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$267K – $969K
All-in to open one unit
Liquid capital
$50K – $75K
Cash you must have on hand
Franchise fee
$40K
Royalty
the greater of 6% of your Gross Sales or $3,500 per month
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$891K
Per unit, per year
Median gross sales
$636K
Item 19 type
Historical
Sample size
3 units
vs category median 15 · small
Range (low → high)
$614K$1.4M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank15th
vs Food & Beverage - Full Service peers
Investment cost rank29th
Lower investment ranks lower (better)
Royalty rate rank93th
Lower royalty = lower percentile (better)
Unit count rank20th
vs Food & Beverage - Full Service peers
Risk score rank18th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
1
Last reporting year
Closed
1
Turnover rate
25.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-20.0%
Net unit change last year
3-yr CAGR
-42.9%
Compounded over last 3 years
2023
4-1
Franchised units
2024
5
Franchised units
2025
7
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
13
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Cousins Maine Lobster presents meaningful risk: a collapsing franchise system (down 80% in unit count), undisclosed profitability, recent franchisee litigation, and high fixed royalties that may exceed profits at lower revenue levels.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDUnit count declined 20% year-over-year (4 units remaining) — severe system contraction signals fundamental business model or support issues
  2. 02MEDNet income not disclosed in FDD Item 19 — inability to validate profitability claims against $267K-$969K investment range
  3. 03HIGHRecent litigation (July 2024) shows franchisor enforcement action; settlement suggests franchisee distress and potential operational/support gaps
  4. 04MINORRoyalty floor of $3,500/month ($42K annually) creates breakeven pressure on lower-performing units, especially with average revenue of $891K
  5. 05MINORWide investment range ($702K spread) indicates inconsistent unit economics and unclear path to ROI across different formats

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius or population
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Maine

Item 11

Training & Operations

Classroom training
74 hrs
On-the-job training
116 hrs
POS system
Revel
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

21 numbers

Locked
(801) 530-••••
UT
(402) 471-••••
NE
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

Cousins Maine Lobster · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above