MOOYAH Burgers, Fries, ShakesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A MOOYAH Burgers, Fries, Shakes franchise requires a total initial investment of $373K – $1.2M, including a $40K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.1M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $373K – $1.2M
- 25th pct Service Resta…
- Avg gross sales
- $1.1M
- 11th pct Service Resta…
- Royalty
- 6.0%
- 26th pct Service Resta…
- Units
- 74
- 39th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
66% cash-on-cash return (based on Owner's Discretionary). Above the 20% threshold most investors target.
Bottom line
- Total investment $373K – $1.2M including a $40K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $1.1M/year (median $1.1M), with an estimated 66% cash-on-cash return (based on Owner's Discretionary).
- Verdict A (Top Quintile) with a risk score of 37/100.
- System contracting at -7.8% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- MOOYAH Franchising LLC
- Parent company
- MOOYAH Parent LLC
- Ultimate parent
- Ba La Brands, LLC (owned by Balmoral Funds LLC and Gala Capital Partners, LLC)
- Predecessor
- entered
- Prior franchisor entity
- CEO title
- President
- Michael Meche
- CEO experience
- 32 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 5412 W. Plano Pkwy., Suite 100, Plano, Texas 75093
- Auditor
- Baker Tilly US, LLP
- Audited financials
- Franchisor revenue
- $6.8M
- vs $7.2M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
Franchisees operate fast-casual burger restaurants featuring customizable burgers, hand-cut fries, and milkshakes. Day-to-day operations include managing kitchen and front-of-house staff, sourcing ingredients, executing MOOYAH's standardized menu and operational procedures, managing inventory, and driving customer acquisition through local marketing initiatives.
- CEO
- Michael Meche
- Headquarters
- TX
- Founded
- 2017
- FDD year
- 2025
- States available
- 22
FDD Item 7 · 2025 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $40K | $40K | |
| New Restaurant Marketing Program Feenot refundable | $12K | $12K | |
| One-Time Extension Fee of Possession Deadlinenot refundable | $0 | $1K | |
| Rent and Security Depositnot refundable | $5K | $15K | |
| Leasehold Improvementsnot refundable | $100K | $627K | |
| Furniture, Fixtures, Equipment, and Signagenot refundable | $133K | $331K | |
| Initial Training Costsnot refundable | $17K | $28K | |
| Computer Hardware and Softwarenot refundable | $8K | $15K | |
| Initial Inventory/Suppliesnot refundable | $14K | $20K | |
| Uniformsnot refundable | $2K | $3K | |
| Professional Servicesnot refundable | $1K | $6K | |
| Insurancenot refundable | $617 | $3K | |
| Licenses and Permitsnot refundable | $700 | $6K | |
| Additional Funds - for initial 3-month periodnot refundable | $40K | $80K | |
| Total initial investment | $373K | $1.2M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$98K
9.0% margin
Unlevered ROIC
12%
EBITDA / total invested capital
Payback
8.6 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $373K – $1.2M
- Better than avg vs category
- Liquid capital req'd
- $40K – $80K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
- Payback period
- 1.5 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $2K |
| Transfer fee | $20K |
| Renewal fee | $5K |
| Inventory (initial) | $14K – $20K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $1.1M
- Per unit, per year
- Median gross sales
- $1.1M
- Avg owner's discretionary
- $518K
- Reported as Owner's Discretionary in FDD Item 19
- Cash-on-cash
- 66.4%
- Based on Owner's Discretionary / investment midpoint
- Item 19 type
- Actual
- Sample size
- 65 units
- vs category median 13 · large
- Range (low → high)
- $329K→$2.2M
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
vs Full-Service Restaurants averages
How MOOYAH Burgers, Fries, Shakes Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 74
- Opened
- 3
- Last reporting year
- Closed
- 6
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.1%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 96%
- vs corporate-owned
- Net growth (yr3)
- -4.1%
- Net unit change last year
- 3-yr CAGR
- -7.8%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 3
- Terminated (3yr)
- 3
- Transfers (3yr)
- 4
- Transfer rate
- 5.4%
- Owners selling to other franchisees
- Termination rate
- 5.4%
- Franchisor-initiated terminations
- Ceased ops
- 6.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 24 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 21
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
MOOYAH presents moderate-to-elevated risk due to declining unit count, territorial vulnerability, and lack of transparent financial disclosure despite reasonable unit-level economics.
Litigation (Item 3)
No litigation required to be disclosed
Largest disclosed settlement: $75,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Baker Tilly US, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 37 / 100 rating
- 01MEDSystem contracting: 74 units with -4.1% YoY decline indicates shrinking franchise network and potential demand/support issues
- 02MINORNo territory protection: Franchisees face internal competition and cannibalization risk with no exclusive operating area
- 03MINORWide investment range: $372K-$1.2M spread suggests inconsistent unit economics or unclear cost structure
- 04MEDHigh royalty burden: 6% on $1.09M avg revenue = $65,400 annual royalty plus undisclosed marketing/administrative fees
- 05MINORNo Item 19 financial data: Absence of franchisor-verified Unit Economics Statement limits ability to validate claimed profitability
- 06MED6% net margin vulnerability: At $517K net on $1.09M revenue, a modest sales decline quickly erodes profitability after 6% royalty
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Plano, Texas |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 26 hrs
- On-the-job training
- 175 hrs
- Training location
- On-site and off-site
- Ongoing training
- Required
- Site selection
- franchisee
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
93 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
MOOYAH Burgers, Fries, Shakes · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MOOYAH Burgers, Fries, Shakes franchise?
The total investment to open a MOOYAH Burgers, Fries, Shakes franchise ranges from $373K – $1.2M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MOOYAH Burgers, Fries, Shakes franchise owners earn?
According to Item 19 of the MOOYAH Burgers, Fries, Shakes FDD, the average gross sales per unit is $1.1M. The median is $1.1M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is MOOYAH Burgers, Fries, Shakes's franchise failure rate?
SBA 7(a) loan charge-off data is not available for MOOYAH Burgers, Fries, Shakes (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many MOOYAH Burgers, Fries, Shakes franchise locations are there?
As of their most recent FDD filing, MOOYAH Burgers, Fries, Shakes has 74 total units in the United States, including 71 franchised units and 3 company-owned units. 3 new units were opened in the latest reporting year.
Is MOOYAH Burgers, Fries, Shakes a good franchise to buy?
FranchiseVerdict rates MOOYAH Burgers, Fries, Shakes as a A-grade franchise with a risk score of 37 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.