MOOYAH Burgers, Fries, Shakes
Bottom line
- Total investment $373K – $1.2M including a $40K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $1.1M/year (median $1.1M). Estimated payback in 1.5 years.
- Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 21 loans (below the industry average).
- System contracting at -7.8% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one MOOYAH Burgers, Fries, Shakes unit return on the cash you put in?
Unlevered ROIC · per unit
18%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 MOOYAH Burgers, Fries, Shakes units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$1.5M
on $7.6M purchase
Total debt
$6.1M
SBA $3.8M + senior + seller note
Overview
About
Franchisees operate fast-casual burger restaurants featuring customizable burgers, hand-cut fries, and milkshakes. Day-to-day operations include managing kitchen and front-of-house staff, sourcing ingredients, executing MOOYAH's standardized menu and operational procedures, managing inventory, and driving customer acquisition through local marketing initiatives.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 24 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
MOOYAH presents moderate-to-elevated risk due to declining unit count, territorial vulnerability, and lack of transparent financial disclosure despite reasonable unit-level economics.
Score breakdown · what drove the 56 / 100 rating
- 01MEDSystem contracting: 74 units with -4.1% YoY decline indicates shrinking franchise network and potential demand/support issues
- 02MINORNo territory protection: Franchisees face internal competition and cannibalization risk with no exclusive operating area
- 03MINORWide investment range: $372K-$1.2M spread suggests inconsistent unit economics or unclear cost structure
- 04MEDHigh royalty burden: 6% on $1.09M avg revenue = $65,400 annual royalty plus undisclosed marketing/administrative fees
- 05MINORNo Item 19 financial data: Absence of franchisor-verified Unit Economics Statement limits ability to validate claimed profitability
- 06MED6% net margin vulnerability: At $517K net on $1.09M revenue, a modest sales decline quickly erodes profitability after 6% royalty
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
93 numbers
One-time purchase · CSV download · Validation questions included
FDD download
MOOYAH Burgers, Fries, Shakes · FDD (2025) PDF