FranchiseVerdict
Barney Brown logo
FV-00243·MODERATEExcellent81

Barney Brown

Food & Beverage - Quick ServiceFranchising since 2022Website
Investment
$94K – $597K
10th pct Quick Service
Avg revenue
$1.6M
40th pct Quick Service
Royalty
6.0%
46th pct Quick Service
Units
2
9th pct Quick Service
SBA default

Bottom line

  • Total investment $94K – $597K including a $30K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.6M/year.
  • Rated MODERATE with a risk score of 60/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Barney Brown Franchise, LLC
Parent company
Barney Brown, Inc.
Incorporated in
New York
HQ
822 Avenue of the Americas, 2nd Floor, New York, New York 10001
Auditor
Roos & McNabb CPA'S
Audited financials
Franchisor revenue
$0
vs $0 prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Barney Brown unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,571,249
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $94K–$597K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

58%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$220K
EBITDA margin
14.0%
Total invested
$380K
Payback
21 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Barney Brown units return on equity?

Edit assumptions

Equity IRR · 5-yr

44.3%

6.26× MOIC

Year-1 DSCR

1.99×

EBITDA ÷ debt service

Equity required

$2.7M

on $11.0M purchase

Total debt

$8.3M

SBA $5.0M + senior + seller note

SBA 7(a) request ($5.5M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Barney Brown franchisees operate a business (specific model not provided in data) generating ~$1.57M in average annual revenue. Daily operations involve managing the 10-year franchise under a 6% gross sales royalty model with protected territorial rights, though the operational nature and staffing requirements are not specified.

CEO
Matthew Baer
Founded
2021
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$94K – $597K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.6M
Per unit, per year
Median gross sales
Item 19 type
Historical Company-Owned Outlets
Sample size
2 units
vs category median 37 · small
Range (low → high)
$1.0M$2.1M
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank40th
vs Food & Beverage - Quick Service peers
Investment cost rank10th
Lower investment ranks lower (better)
Royalty rate rank46th
Lower royalty = lower percentile (better)
Unit count rank9th
vs Food & Beverage - Quick Service peers
Risk score rank42th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Micro-franchise system (2 units) with opaque financials, undisclosed net income, and wide investment variance presents elevated due diligence risk despite no litigation and protected territory.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINOROnly 2 units in system with unknown growth trajectory — insufficient scale and proof of concept
  2. 02MEDNet income not disclosed in FDD — cannot validate 6% royalty impact or actual profitability
  3. 03MINORMassive investment range ($93.5K–$597K) suggests inconsistent unit economics or poorly defined costs
  4. 04MINORAverage revenue of $1.57M relies on only 2 data points — statistically unreliable and vulnerable to outlier manipulation
  5. 05MINORNo Item 19 financial performance representation limits ability to validate franchise viability claims

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
88 hrs
POS system
proprietary information management and point of sale system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

No franchisee contacts available for Barney Brown. This brand's FDD Item 20 did not include a contactable franchisee list.

FDD download

Barney Brown · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above