FranchiseVerdict
Asian Box logo
FV-00185·STRONGExcellent91

Asian Box

Food & Beverage - Full ServiceFranchising since 2018Website
Investment
$404K – $890K
55th pct Full Service
Avg revenue
$2.0M
42nd pct Full Service
Royalty
5.0%
15th pct Full Service
Units
8
36th pct Full Service
SBA default

Bottom line

  • Total investment $404K – $890K including a $35K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $2.0M/year (median $1.5M).
  • Rated STRONG with a risk score of 50/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
ASIAN BOX FRANCHISE GROUP LLC
Parent company
Asian Box Holdings, Inc.
Incorporated in
Delaware
HQ
5448 Thornwood Drive, #101, San Jose, California 95123
Auditor
DA ADVISORY GROUP PLLC
Audited financials
Franchisor revenue
$0
vs $0 prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Asian Box unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,980,767
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $404K–$890K
Working capital
$
FDD reports $30K–$50K

Unlevered ROIC · per unit

49%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$337K
EBITDA margin
17.0%
Total invested
$687K
Payback
24 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Asian Box units return on equity?

Edit assumptions

Equity IRR · 5-yr

29.6%

3.66× MOIC

Year-1 DSCR

2.72×

EBITDA ÷ debt service

Equity required

$8.9M

on $19.8M purchase

Total debt

$10.9M

SBA $5.0M + senior + seller note

SBA 7(a) request ($9.9M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Asian Box franchisees operate fast-casual Asian cuisine restaurants, likely featuring customizable bowls, noodles, or rice-based dishes. Day-to-day operations include food preparation, inventory management, customer service, staffing, and compliance with brand standards across a protected territory.

CEO
Charles Imerson
Founded
2018
FDD year
2024
States available
1

Item 7 · what it costs

The Vitals

Total investment
$404K – $890K
All-in to open one unit
Liquid capital
$30K – $50K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.0M
Per unit, per year
Median gross sales
$1.5M
Item 19 type
Affiliate-Owned
Sample size
7 units
vs category median 15 · small
Range (low → high)
$657K$3.9M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank42th
vs Food & Beverage - Full Service peers
Investment cost rank55th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank36th
vs Food & Beverage - Full Service peers
Risk score rank14th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
8
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
8
Corporate units in the system
% franchised
0%
vs corporate-owned
2022
0-1
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

50
Risk · 0-100
STRONG50 / 100

Asian Box presents moderate-to-cautious risk: extremely small unit base, undisclosed profitability metrics, and high capital requirements without transparent unit-level economics create significant uncertainty around ROI viability.

Score breakdown · what drove the 50 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — unable to verify actual profitability despite $1.98M average revenue claim
  2. 02MINOROnly 8 units system-wide indicates minimal scale and unproven replicability; growth trajectory unknown
  3. 03MINORHigh investment range ($404K-$890K) with 5% royalty requires ~$99K-$178K annual royalty just to break even on franchise fee
  4. 04MINOR10-year term is longer than industry standard (typically 5-7 years), locking franchisee into extended commitment
  5. 05MINORAverage revenue of $1.98M appears strong but lacks supporting data on whether this includes all 8 units or is cherry-picked

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population or Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
36 hrs
On-the-job training
108 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(212) 416-••••
NY
(360) 902-••••
WA
(410) 576-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Asian Box · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above