Vicious BiscuitFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Vicious Biscuit franchise requires a total initial investment of $799K – $1.3M, including a $40K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.6M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $799K – $1.3M
- 41st pct Service Resta…
- Avg gross sales
- $1.6M
- 17th pct Service Resta…
- Royalty
- 5.0%
- 7th pct Service Resta…
- Units
- 9
- 20th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $799K – $1.3M including a $40K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $1.6M/year (median $1.3M).
- Verdict A (Top Quintile) with a risk score of 22/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Vicious Biscuit Franchising, LLC
- Predecessor
- and Affiliates
- Prior franchisor entity
- Incorporated in
- SC
- HQ
- 786 Johnnie Dodds Boulevard, Suite D-1, Mount Pleasant, SC 29464
- Auditor
- Bauknight Pietras & Stormer, P.A.
- Audited financials
- Franchisor revenue
- $8K
- vs $227K prior year
Independent franchisee associations
- Franchisee Advisory Board
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- that employs
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate quick-service biscuit sandwich shops (likely breakfast/lunch focused), managing food preparation, point-of-sale operations, inventory, staffing, and local marketing. Day-to-day involves managing a small team in a limited-service kitchen environment with high food cost controls and rapid customer throughput.
- CEO
- George McLaughlin
- Headquarters
- SC
- Founded
- 2021
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $40K | |
| Development Services Feenot refundable | $5K | $5K | |
| Lease / Rent | $6K | $12K | |
| Construction (includes permits) | $375K | $655K | |
| Equipment | $178K | $280K | |
| POS and Computer System | $20K | $30K | |
| Signage | $20K | $30K | |
| Opening Advertising | $20K | $20K | |
| Inventory and Start-up Supplies | $20K | $40K | |
| Insurance | $8K | $10K | |
| Training Expensesnot refundable | $30K | $50K | |
| Business Licenses | $5K | $10K | |
| Architect and Professional Feesnot refundable | $20K | $30K | |
| Additional Funds (3 Months)not refundable | $50K | $100K | |
| Security / Utility Deposits | $3K | $5K | |
| Development Feenot refundable | $125K | $125K | |
| Officenot refundable | $0 | $5K | |
| Total initial investment | $924K | $1.4M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$191K
12.0% margin
Unlevered ROIC
17%
EBITDA / total invested capital
Payback
5.9 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $799K – $1.3M
- Near category avg vs category
- Liquid capital req'd
- $50K – $100K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 5.0%
- Net Sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $175 |
| Transfer fee | $2K |
| Renewal fee | $20K |
| Total fee load | 6.0% of rev |
A 6.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $1.6M
- Per unit, per year
- Median gross sales
- $1.3M
- Item 19 type
- Company-Owned Units
- Sample size
- 6 units
- vs category median 13 · small
- Range (low → high)
- $953K→$2.7M
- Cohort dispersion (min → max)
- Quartile band
- $953K→$2.7M
- Bottom 25% → top 25%
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
vs Full-Service Restaurants averages
How Vicious Biscuit Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 2
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 7
- Corporate units in the system
- % franchised
- 22%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 22 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Vicious Biscuit presents material risk: tiny system size, absent profitability disclosure, corporate going concern warning, and recent litigation suggest an early-stage or struggling franchise model unsuitable for passive investors.
Litigation (Item 3)
2 case reference(s): 0 pending, 2 settled.
Largest disclosed settlement: $1
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Bauknight Pietras & Stormer, P.A.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 22 / 100 rating
- 01HIGHGoing Concern status is FALSE — indicates potential financial distress or structural issues at corporate level
- 02MINOROnly 9 units system-wide with unknown growth trajectory — suggests stagnant or declining franchise model
- 03MEDNet Income not disclosed in FDD Item 19 — prevents realistic ROI analysis on $799K-$1.3M investment
- 04HIGHLitigation involving founder/operators (McLaughlin) settled for $45K in 2022 — raises governance and transparency concerns despite non-operational claim
- 05MINORHigh capital requirement ($799K-$1.3M) against modest average unit volumes ($1.59M) — payback period likely exceeds 5+ years with 5% royalty drag
- 06MINORProtected territory language vague — no clarity on territory size, customer density, or competitive buffer
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius/Circle |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | South Carolina |
| Litigation count | 1 |
View Item 3 litigation summary
2 case reference(s): 0 pending, 2 settled.
Items 10, 11
Training & Operations
- Classroom training
- 39 hrs
- On-the-job training
- 188 hrs
- Training location
- On-site and corporate
- POS system
- TOAST
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: TOAST
Item 20 · call current owners
Franchisee Contacts
35 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Vicious Biscuit · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Vicious Biscuit franchise?
The total investment to open a Vicious Biscuit franchise ranges from $799K – $1.3M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Vicious Biscuit franchise owners earn?
According to Item 19 of the Vicious Biscuit FDD, the average gross sales per unit is $1.6M. The median is $1.3M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Vicious Biscuit's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Vicious Biscuit (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Vicious Biscuit franchise locations are there?
As of their most recent FDD filing, Vicious Biscuit has 9 total units in the United States, including 0 franchised units and 7 company-owned units. 2 new units were opened in the latest reporting year.
Is Vicious Biscuit a good franchise to buy?
FranchiseVerdict rates Vicious Biscuit as a A-grade franchise with a risk score of 22 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.