Stadium On Wheels
Formerly known as Moonshots Coffee
Bottom line
- Total investment $154K – $285K including a $50K franchise fee.
- Average unit revenue of $120K/year. Estimated payback in 2.7 years.
- Rated MODERATE with a risk score of 65/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Stadium On Wheels unit return on the cash you put in?
Unlevered ROIC · per unit
7%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Stadium On Wheels units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$168K
on $842K purchase
Total debt
$674K
SBA $0.4M + senior + seller note
Overview
About
Stadium On Wheels franchisees operate mobile food/beverage or merchandise concession units at sporting events, likely managing inventory, staffing, point-of-sale operations, and event logistics across their protected territory. Day-to-day work involves securing event contracts, managing seasonal demand fluctuations, handling customer transactions, and maintaining equipment/inventory on mobile platforms.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Stadium On Wheels presents high risk due to minimal system scale (2 units), unverified financial claims, franchisor going concern issues, and escalating royalty burden — classic early-stage franchise with unproven unit economics.
Score breakdown · what drove the 65 / 100 rating
- 01MINORExtremely low unit count (2 units) suggests early-stage, unproven system with minimal validation
- 02MINORNo Item 19 financial performance representations provided — revenue/income figures cannot be verified or attributed to actual franchisees
- 03HIGHGoing Concern status is False — indicates potential financial instability or unclear viability of franchisor operations
- 04MINORRoyalty structure escalates 57% by Year 10 ($583 to $917/month) — may strain profitability in mature years
- 05MINORHigh franchise fee ($49,500) relative to only 2 operating units raises questions about system viability and franchisee acquisition strategy
- 06MINORProtected territory is positive but insufficient to offset systemic maturity concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
3 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Stadium On Wheels · FDD (2025) PDF