Stadium On Wheels Franchise Cost, Revenue & Review 2026
- Investment
- $154K – $285K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Stadium On Wheels is a mobile concession franchise bringing stadium-style food and family fun to events. Franchisees run mobile units, managing food prep, event bookings, and service.
FranchiseVerdict summary · 2026
A Stadium On Wheels franchise requires a total initial investment of $154K – $285K, including a $50K franchise fee. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 4 headline figures on this page cite a page of the filing.
Overview
- Investment
- $154K – $285K
- 6th pct Service Resta…
- Avg gross sales
- N/A
- Company-owned onlyPartial periodn=1
- Royalty
- Not extracted
- Units
- 2
- 4th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $154K – $285K including a $50K franchise fee.
- RETURNSThe figure shown was the gross sales of ONE company-owned food truck in Carmel, Indiana, over its first season, April to November 2024 (printed p.37). The system's only franchised outlet is expressly excluded by the franchisor as unrepresentative, so no franchisee figure exists in this document.
- RISKVerdict C (Average), verdict score 43/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (0 opened, 0 closed) (Item 20).
- DATAItem 19 reports Actual rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Moonshots Franchising, LLC
- CEO title
- Founder and Chief Executive Officer
- Steven Guistolise
- Incorporated in
- Indiana
- HQ
- 847 Winter Court, Carmel, Indiana 46032
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $9K
- vs $15K prior year
Affiliated brands
- operates Stadium On Wheels Food Truck that is similar to the Franchised Business
- Moonshots
- has not in the past and does not now offer franchises in any lines of business
- maintains a pr
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Steven Guistolise
- Headquarters
- IN
- Founded
- 2022
- FDD year
- 2025
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 68% below the typical full-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Food Truck, Wrap, and Equipment | $90K | $186K | |
| Kitchen Commissary Expense | $0 | $2K | |
| Food Truck Storage | $0 | $2K | |
| Computer, Software, and Point of Sale System | $2K | $2K | |
| Initial Inventory | $2K | $6K | |
| Insurance Deposits and Premiums - Three Months | $100 | $2K | |
| Travel and Lodging for Initial Training | $3K | $5K | |
| Grand Opening Marketing Expense | $3K | $3K | |
| Professional Fees | $1K | $3K | |
| Business Licenses and Permits | $500 | $2K | |
| Serv-Safe Course | $250 | $500 | |
| Additional Funds - Three Months | $5K | $25K | |
| Total initial investment | $154K | $285K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $154K – $285K
- Top 40% of category vs category
- Liquid capital req'd
- $5K – $25K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Top 40% of category vs category
- Royalty
- $583.34 per Territory per month (Years 1-3); $750.00 per …
- Ad fund
- $200 per Territory per month
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | Years 1-3: $583.34/mo per Territory; Years 4-6: $750.00/mo per Territory; Years 7-10: $916.67/mo per Territory |
| Technology fee | $500 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $2K – $6K |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Stadium On Wheels is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Stadium On Wheels unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, royalty rate, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
The figure shown was the gross sales of ONE company-owned food truck in Carmel, Indiana, over its first season, April to November 2024 (printed p.37). The system's only franchised outlet is expressly excluded by the franchisor as unrepresentative, so no franchisee figure exists in this document.
Company-owned outlets only - not franchisee performance
Covers a partial period, not a full year
Based on a single reporting unit - not a system average
- Item 19 type
- Actual
- Sample size
- 1
- vs category median 18 · small
- Reported figure
- $120KCited, not corroborated — printed on page 44 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- A single outlet — not a range
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 6 / 10
- vs category median 3 / 10 · above
Compared against 801 Full-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
Item 19 reports Actual rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
Net unit growth roughly flat at 0.0%.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants medians
How Stadium On Wheels Compares
Category median of published Full-Service Restaurants brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
- Net growth (3-yr)
- +0.0%
- Net unit change over 3 years
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 2
- Franchisor's next-year forecast
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Very early-stage franchisor (2022) with early-stage financial distress and only 2 units (1 franchised). No litigation or bankruptcy; audited with Item 19, but avg gross sales of just $120,276 and minimal scale mean limited history.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation disclosed in Item 3
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 43 / 100 verdict
- 01MINORTiny 2-unit system, 1 franchised
- 02MINORLow avg gross sales $120,276
- 03MINORNo litigation/bankruptcy
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Hamilton County, Indiana |
| Jury trial waiver | Yes |
| Governing law | Indiana |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 25 hrs
- Training location
- On-site and off-site
- Ongoing training
- Required
- Site selection
- franchisee (with franchisor approval)
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Stadium On Wheels franchise?
The total investment to open a Stadium On Wheels franchise ranges from $154K – $285K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Stadium On Wheels franchise owners earn?
Item 19 of the Stadium On Wheels FDD discloses outlet figures from $120K to $120K but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Stadium On Wheels?
Stadium On Wheels is franchised by Moonshots Franchising, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Stadium On Wheels FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Stadium On Wheels FDD and qualifies whose outlets they describe.
What is Stadium On Wheels's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Stadium On Wheels (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Stadium On Wheels franchise locations are there?
As of their most recent FDD filing, Stadium On Wheels has 2 total units in the United States, including 1 franchised units and 1 company-owned units.
Is Stadium On Wheels a good franchise to buy?
FranchiseVerdict rates Stadium On Wheels as a C-grade franchise with a verdict score of 43 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.