Stadium On WheelsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Stadium On Wheels franchise requires a total initial investment of $154K – $285K, including a $50K franchise fee. Per the 2025 FDD, average unit revenue was $120K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $154K – $285K
- 7th pct Service Resta…
- Avg gross sales
- $120K
- 0th pct Service Resta…
- Royalty
- N/A
- Units
- 2
- 6th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.5x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
37% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $154K – $285K including a $50K franchise fee.
- Average unit revenue of $120K/year, with an estimated 37% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 41/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Moonshots Franchising, LLC
- Incorporated in
- IN
- HQ
- 847 Winter Court, Carmel, Indiana 46032
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $15K
- vs $9K prior year
Affiliated brands
- operates Stadium On Wheels Food Truck that is similar to the Franchised Business
- Moonshots
- has not in the past and does not now offer franchises in any lines of business
- maintains a pr
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Stadium On Wheels franchisees operate mobile food/beverage or merchandise concession units at sporting events, likely managing inventory, staffing, point-of-sale operations, and event logistics across their protected territory. Day-to-day work involves securing event contracts, managing seasonal demand fluctuations, handling customer transactions, and maintaining equipment/inventory on mobile platforms.
- CEO
- Steven Guistolise
- Headquarters
- IN
- Founded
- 2022
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Food Truck, Wrap, and Equipment | $90K | $186K | |
| Kitchen Commissary Expense | $0 | $2K | |
| Food Truck Storage | $0 | $2K | |
| Computer, Software, and Point of Sale System | $2K | $2K | |
| Initial Inventory | $2K | $6K | |
| Insurance Deposits and Premiums - Three Months | $100 | $2K | |
| Travel and Lodging for Initial Training | $3K | $5K | |
| Grand Opening Marketing Expense | $3K | $3K | |
| Professional Fees | $1K | $3K | |
| Business Licenses and Permits | $500 | $2K | |
| Serv-Safe Course | $250 | $500 | |
| Additional Funds - Three Months | $5K | $25K | |
| Total initial investment | $154K | $285K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$11K
9.0% margin
Unlevered ROIC
5%
EBITDA / total invested capital
Payback
21.7 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $154K – $285K
- Better than avg vs category
- Liquid capital req'd
- $5K – $25K
- Better than avg vs category
- Franchise fee
- $50K – $155K
- Better than avg vs category
- Royalty
- $583.34 per Territory per month (Years 1-3); $750.00 per …
- Ad fund
- $200 per Territory per month
- Payback period
- 2.7 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $500 |
| Transfer fee | $10K |
| Renewal fee | $5K |
Financial Performance
- Avg gross sales
- $120K
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $80K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 36.5%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Actual
- Sample size
- 1 units
- vs category median 13 · small
- Transparency
- 8 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
Revenue is only 0.5x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Full-Service Restaurants averages
How Stadium On Wheels Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
3-year detail · Item 20
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Stadium On Wheels presents high risk due to minimal system scale (2 units), unverified financial claims, franchisor going concern issues, and escalating royalty burden — classic early-stage franchise with unproven unit economics.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $180,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy,” is supplemented by the addition of the following: No entity or person listed in Items 1 and 2 of this Disclosure Document has, at any time during the previous 10 fiscal years (a) filed for bankruptcy protection, (b) been adjudged bankrupt, (c) been reorganized due to insolvency, or (d)
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 41 / 100 rating
- 01MINORExtremely low unit count (2 units) suggests early-stage, unproven system with minimal validation
- 02MINORNo Item 19 financial performance representations provided — revenue/income figures cannot be verified or attributed to actual franchisees
- 03HIGHGoing Concern status is False — indicates potential financial instability or unclear viability of franchisor operations
- 04MINORRoyalty structure escalates 57% by Year 10 ($583 to $917/month) — may strain profitability in mature years
- 05MINORHigh franchise fee ($49,500) relative to only 2 operating units raises questions about system viability and franchisee acquisition strategy
- 06MINORProtected territory is positive but insufficient to offset systemic maturity concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population-based |
| Protected territory | Yes |
| Territory sizeℹ | 250,000 people |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Indiana |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 25 hrs
- Training location
- On-site and off-site
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Stadium On Wheels · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Stadium On Wheels franchise?
The total investment to open a Stadium On Wheels franchise ranges from $154K – $285K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Stadium On Wheels franchise owners earn?
According to Item 19 of the Stadium On Wheels FDD, the average gross sales per unit is $120K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Stadium On Wheels's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Stadium On Wheels (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Stadium On Wheels franchise locations are there?
As of their most recent FDD filing, Stadium On Wheels has 2 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Stadium On Wheels a good franchise to buy?
FranchiseVerdict rates Stadium On Wheels as a A-grade franchise with a risk score of 41 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.