Stadium On Wheels Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Stadium On Wheels is a mobile concession franchise bringing stadium-style food and family fun to events. Franchisees run mobile units, managing food prep, event bookings, and service.
FranchiseVerdict summary · 2026
A Stadium On Wheels franchise requires a total initial investment of $154K – $285K, including a $50K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $154K – $285K
- 6th pct Service Resta…
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- N/A
- Units
- 2
- 4th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $154K – $285K including a $50K franchise fee.
- RETURNSThe figure shown was the gross sales of ONE company-owned food truck in Carmel, Indiana, over its first season, April to November 2024 (printed p.37). The system's only franchised outlet is expressly excluded by the franchisor as unrepresentative, so no franchisee figure exists in this document.
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Moonshots Franchising, LLC
- CEO title
- Founder and Chief Executive Officer
- Steven Guistolise
- Incorporated in
- Indiana
- HQ
- 847 Winter Court, Carmel, Indiana 46032
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $15K
- vs $9K prior year
Affiliated brands
- operates Stadium On Wheels Food Truck that is similar to the Franchised Business
- Moonshots
- has not in the past and does not now offer franchises in any lines of business
- maintains a pr
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Steven Guistolise
- Headquarters
- IN
- Founded
- 2022
- FDD year
- 2025
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 81% below the typical full-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Food Truck, Wrap, and Equipment | $90K | $186K | |
| Kitchen Commissary Expense | $0 | $2K | |
| Food Truck Storage | $0 | $2K | |
| Computer, Software, and Point of Sale System | $2K | $2K | |
| Initial Inventory | $2K | $6K | |
| Insurance Deposits and Premiums - Three Months | $100 | $2K | |
| Travel and Lodging for Initial Training | $3K | $5K | |
| Grand Opening Marketing Expense | $3K | $3K | |
| Professional Fees | $1K | $3K | |
| Business Licenses and Permits | $500 | $2K | |
| Serv-Safe Course | $250 | $500 | |
| Additional Funds - Three Months | $5K | $25K | |
| Total initial investment | $154K | $285K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $154K – $285K
- Top 40% of category vs category
- Liquid capital req'd
- $5K – $25K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Top 40% of category vs category
- Royalty
- $583.34 per Territory per month (Years 1-3); $750.00 per …
- Ad fund
- $200 per Territory per month
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $500 |
| Transfer fee | $10K |
| Renewal fee | $5K |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Stadium On Wheels did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Stadium On Wheels unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
29%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
The figure shown was the gross sales of ONE company-owned food truck in Carmel, Indiana, over its first season, April to November 2024 (printed p.37). The system's only franchised outlet is expressly excluded by the franchisor as unrepresentative, so no franchisee figure exists in this document.
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- Actual
- Sample size
- 1
- vs category median 18 · small
- Reported figure
- $120K
- A single outlet — not a range
- Source filing
- FDD 2025
- The FDD edition these figures were read from
- Transparency
- 6 / 10
- vs category median 3 / 10 · above
Compared against 805 Full-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
Item 19 reports Actual rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
Net unit growth roughly flat at 0.0%.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants averages
How Stadium On Wheels Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
- Net growth (3-yr)
- +0.0%
- Net unit change over 3 years
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Very early-stage franchisor (2022) with early-stage financial distress and only 2 units (1 franchised). No litigation or bankruptcy; audited with Item 19, but avg gross sales of just $120,276 and minimal scale mean limited history.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $180,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy,” is supplemented by the addition of the following: No entity or person listed in Items 1 and 2 of this Disclosure Document has, at any time during the previous 10 fiscal years (a) filed for bankruptcy protection, (b) been adjudged bankrupt, (c) been reorganized due to insolvency, or (d)
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 39 / 100 verdict
- 01MINORfinancial_distress=true but distress_is_early_stage=true
- 02MINORTiny 2-unit system, 1 franchised
- 03MINORLow avg gross sales $120,276
- 04MINORNo litigation/bankruptcy
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population-based |
| Protected territory | Yes |
| Territory sizeℹ | 250,000 people |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Indiana |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 25 hrs
- Training location
- On-site and off-site
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Stadium On Wheels franchise?
The total investment to open a Stadium On Wheels franchise ranges from $154K – $285K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Stadium On Wheels franchise owners earn?
Stadium On Wheels does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Stadium On Wheels FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Stadium On Wheels FDD and qualifies whose outlets they describe.
What is Stadium On Wheels's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Stadium On Wheels (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Stadium On Wheels franchise locations are there?
As of their most recent FDD filing, Stadium On Wheels has 2 total units in the United States, including 1 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is Stadium On Wheels a good franchise to buy?
FranchiseVerdict rates Stadium On Wheels as a C-grade franchise with a verdict score of 39 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.